There are several decisions to make when purchasing a digital display. One of your primary decisions is whether you want a text-only display, HD display, or a display that can post images and designs that aren’t full HD. This LED images breakdown will help you understand the difference between your options, and whether you need 2D, 3D, or 4D to achieve your goals
The Difference Between Dimensions
Digital signs are designed in different resolutions to ensure the capacity for any combination of 2D, 3D, or 4D. Learning pixels and pitch can be confusing, so it might be easier to determine your dimensional needs instead.
2-Dimensional—objects appear flat, just like the text you are reading. You can see the length and the height, but there is no comprehension of the width/depth.
3-Dimensional—objects appear a bit more like they do in real life. There is enough depth to determine the general size, such as the approximate diameter of an apple.
4-Dimensional—objects can move. There is length, height, width, and an understanding of the look and feel when in motion. Time is involved in the fourth dimension as well.
All of that being said, even a text-only sign can appear to have a bit of motion. It doesn’t really have motion, but the text and graphics can be programmed to flash, blink, or scroll. The more dimensions and clarity, the more your sign will cost.
To post graphics and designs in all dimensions, choose a full HD sign. However, text-only signs are highly effective channels for marketing, promotions, and communication.
Now let’s dive into some of the most popular types of LED images you can post to your sign.
#1 Preprogrammed Graphics
Text-only signs are 2D, but they have a lot more options than meets the eye. They come with a keyboard-style remote for fast, easy, and real-time programming. Red, white, green, yellow, and blue are the most popular colors, but you can have your sign designed in single color, tricolor, or full color. Having more than one color, allows you to change the background colors and create multi-color messaging that makes your text pop more.
Regardless of how many colors you choose, your sign arrives pre-programed with:
- 38 characters
- 32 special effects
- Over 300 stored graphics
Graphics include everything from geometric shapes to arrows, hearts, stars, arrows, objects such as flowers or coffee cups—and much more!
#2 Custom Graphics & Designs
If you want a sign that is capable of displaying custom graphics, animations, and designs you’ll need to upgrade to at least a 3D sign. Then, you can hire a graphic designer to create branded ads, promotions, and displays. This includes posting custom designs that are similar to your printed POP, but don’t limit yourself to your printed designs, as LEDs expand your options.
Identify a designer who has a portfolio of LED images and designs that resonate with your brand. Also, ensure they understand the size and scale needs of oversized displays.
#3 Motion Graphics
A skilled designer can create the illusion of motion with 3D signs that expand beyond generic scrolling and flashing. It might be difficult to imagine what type of motion you might like your sign to be capable of, but the more options the better.
For inspiration, start paying attention to local digital signs. Or head online for inspiration. One of the best places to look for full HD inspiration is Times Square in New York—which you can view in real-time.
#4 Artful Ads
Upgrading to 3 or 4-dimensional displays empowers you (or your designer) to take a far more artful approach to designing your ads. Your sign can be as impactful as a magazine ad or TV commercial. By impactful, we are referring to both the ability to capture attention and engage viewers at a high level. Even 2D signs attract up to 400% more views than printed signs.
And let’s not forget, the ability to alternate between a variety of static and motion graphics, ads, videos, and LED images.
#5 Digital Art Displays
Digital art is so much more than posting existing artwork on an LED display. That is one of your options, but you can also hire an artist who specializes in digital. Digital designers and digital artists aren’t necessarily one and the same.
Designers typically focus more on branded displays and strategic advertising, while artists are all about innovation, inspiration, and intricacies. Even when creating for a brand on commission, artists bring their signature style to their work. NFTs are one of many examples of digital art
You can find artists who work in all dimensions. Just understand the specs required to post their work before you buy your screen or invest in their art.
#6 Video Walls
Multi-screen video walls make an impact. Even if they don’t cover the entire wall, they attract maximum attention. The more screens you have, the more your options are. Most video walls are both 4D and HD. This provides you with the ability to post life-like, crystal clear displays. Also, the ability to post to individual screens, all of the screens, or some of the screens.
Video walls require a significant amount of square footage, both on the wall—and the floor and viewing space in front of it.
Mounting Your Sign
Another factor you must take into consideration, is that everything but small scrolling signs will require professional mounting and installation. The larger your sign and the more signs you require, the more work will need to be completed to ensure safety.
Not to worry as Mega LED Signs includes mounting in our estimate. This includes reinforcing existing walls and structures to ensure they are safe.
Ready To Order Your Digital Display?
If you have additional questions about what sign is required to post your LED images, we’re here to help. We’ll talk you through your options, share relevant sign portfolios, and help you understand the size and mounting height for your desired viewing range. Get your FREE quote today!