One of the reasons to choose LED digital signage is because it can be updated in real-time. We remain in the midst of a global pandemic, so your digital displays play a vital role in communication. Here are a few ways your church, school, building, healthcare center, retail store, office, restaurant, or community billboard can utilize digital signs to improve communication during COVID-19.
General COVID-19 Updates
Whether it’s a scrolling sign or a full display, strategically place a sign in your parking lot, window, or lobby to update guests and employees on your COVID-19 protocols. The goal isn’t just to improve compliance but to provide peace of mind that you have increased hygiene and safety systems in place. Many businesses and buildings have had to revise their protocols a few different times since the pandemic began, so going digital helps you keep everyone up to date. Your sign should support your other communication channels, including email, text, social media, website text, and more.
Direct Patients And Guests
If your healthcare facility, hospital, or business is open but you have strict protocols—your signs can guide and direct patients and visitors. This could include directions such as:
- Waiting in the car until a text message is sent to enter the dentist or doctor’s office.
- Which entrance to use, which may differ depending on the service or care required.
- Where to go once inside, which may be different than pre-COVID.
- Whether or not you are accepting walk-ins or if an appointment is required.
- What to expect when inside such as hand-washing, sanitizer, temperature check, masks, and more.
- How many people can enter at a time. For example, going in solo for a prenatal checkup instead of with your partner.
- How to access your healthcare facilities tele-medicine options.
Health Resources
In addition to minimizing the risk of contracting the corona-virus by hand-washing and wearing masks, share essential health tips and resources. A lot of people are stress eating, so encourage eating healthy whole foods. Stress and anxiety are at an all-time high, so share tips on how to ease tension or access free or paid remote talk therapy. If your grocery store offers special hours to at-risk community members, such as first thing in the morning after nightly cleaning, highlight it on your digital sign. Isolation is leading to loneliness for many so share tips on how to remain connected and engaged while social distancing.
Drive-By, To Go, And Delivery Services
Many businesses remain open but offer drive-by or to go services that minimize contact for everyone. This includes a variety of businesses that don’t have drive-through windows. For example, you may call or text your pharmacy to pick up your prescription and process your payment electronically without leaving your vehicle. Or you pre-order and prepay for your groceries or supplies and just have to pop in quickly to pick up your order. A growing list of everyday items and businesses that never offered delivery before are offering delivery now. This includes restaurants that didn’t offer delivery pre-pandemic are now on Uber Eats or offer outside pickup or delivery. So, place LED digital signage on your building exterior or on an offsite digital billboard letting customers know their full range of options.
Digital Service Options
The pandemic has a growing list of businesses taking their services online. For example, weekly church services. This goes beyond Sunday services to small digital groups, such as your youth groups and other scheduled weekly services and events. Or maybe you are a small local business that isn’t open yet, but you have posted your products online. Let people know where, such as your website, Amazon, or Etsy. Maybe your business is offering new products or services since the pandemic began. For example, many fashion designers and boutiques are offering stylish but functional PPE. Whatever your digital transformation may be, share it on your LED digital signage.
Kids Activities And Events
Many kids will be heading back to school, so post updates on what parents and students need to do to prepare. While everyone scrambled into remote learning last year many schools are far more organized this year. So, if classes will remain online, use your school’s LED digital signage to share the most recent online class updates.
Kids are going stir crazy so if your school or youth organization has an upcoming social distance activity or event, share the details on your electronic signs. This should include the when, where, and how to learn more. Never feel limited to one sign per message. For example, the first sign may highlight the event, the second sign might highlight the safety protocols, and the third sign directs you to where to go to learn more.
For example, just because your school may be closed, doesn’t necessarily mean you cannot give helpful community tips for families.
With our LED Digital Signage, you can give creative, animated tips in front of your school to help families deal with the fact that the kids are now at the house:
- Encourage kids to start online yoga
- Make an action movie with their siblings or alone
- Learn a new skill, like juggling
- Create new dance routines, practice them, and perform them for your parents!
- Build an obstacle course (with your parents permission of course), make sure to clean up after!
- Learn to skip rope
- Challenge mates online
- Play Balloon volleyball
Community Outreach And Alerts
Many government organizations are utilizing their signs to communicate updates and general statistics. This could be anything from how many new cases in the last few weeks to the decrease in cases, current sheltering at home guidelines, adjusted operating hours for essential services, and more.
In addition to factual alerts, consider sharing a few outreach messages. This might include how to sign up for food assistance, how to donate online, where to drop off food donations, and local non-profits and support programs.
Thank You Messages
Don’t forget to utilize your LED digital signage for messages of celebration and support. Maybe you rotate in a free ad spot on your digital billboard to thank local essential workers. Or thank your employees for remaining productive while working from home. Or highlight local businesses stepping up to the plate to help community members. There is so much doom and gloom right now, that these uplifting messages can make a world of difference.
Need A New Digital Sign?
These are just a few ways to leverage LED digital signage during the pandemic, but you are sure to identify several more. If you are in need of a new digital sign we invite you to reach out to Mega LED Technology today to discuss your custom sign.
