One of the secrets of the success of popular brands is their effective brand story telling. Every year, thousands or even millions of dollars are invested in creating brand stories that are distributed through TV networks, publications and internet especially in social media.
If you own a small business, however, telling your brand’s story is better done through in store advertising and in-person brand experience. This method reaches your audience in a targeted way and focuses on establishing repeat customers than getting new ones.
By installing digital display in your retail store, you can deliver messages that will instill your company’s vision and values to your clients. But how can you really it?
1. Let people know “who” you really are
Establish a connection with your audience by giving them a clearer idea about who you are. Here are some content ideas to help you introduce your company through your indoor LED Sign:
• Give a trivia about the day your company was established
• Share about the first people to take part in your company
• Share the story behind your brand name
• Give information about your current and previous locations
2. Be clear about your “what”
In your current marketing strategy, are you able to convey to your customers what your business is all about? Using strategic content in your digital display can help you in this matter. You can use product demo videos to give more information on your item’s special features, quality of materials and other details that can make your product stand out.
3. Bring people back to important “when”
Share milestones and other special happening in your company to your audience to make them feel more connected to your brand. This is especially applicable to retail brands or restaurants that are already in the business for more than 10 years. This practice is a strategy to capture the attention of old customers and establish loyalty around your brand.
4. Share your biggest “why”
One of the most powerful ways to share your brand’s story is to tell people about your company’s biggest “why”. This strategy tells simply people the things you are passionate about in your company like helping people or providing your customers a better way to live life.
Looking for the right digital display for your retail store? Visit our website for a wide selection of LED sign that can suit you budget.