Every company loves to hear praise regarding its products and services. However, constructive feedback can be more valuable than praise. Anything less than a raving review can be difficult to hear but is key for sustainability. Here is a closer look at why you need to hear what consumers have to say and how to utilize your LED business signs, social media, and digital communication channels as a multi tool, omni-directional strategy, to generate more feedback.
Why Consumer Feedback Is Important?
Whether your business is large or small, local, or nationwide—we are too biased to see things through our consumers’ eyes. The time and money we’ve invested to bring our products and services to life can blind us to our areas of opportunity. Particularly if we are passionate about what it is we are doing.
By actively seeking out feedback you can gather invaluable input, insights, and information. You can even identify the top issues your customers have with your products and services. This might inspire the next generation product or service, new products or services, or how to better serve each demographic.
Even when it’s a tough pill to swallow, view feedback as an area of opportunity that can inspire positive change. It can even have a positive financial impact.
How To Utilize Feedback?
You are sure to have a “Contact Us” page on your website with a form or an easy-to-access email address and/or phone number. However, you will generate more feedback by taking a more active approach.
Feedback is essential for:
- Improving products and services
- Measuring customer experience
- Measuring customer satisfaction
- Ensuring your customers feel valued
- Establishing brand loyalty
- Improving retention rates
- Making product and service decisions
- And more
Now, let’s dive into how to generate more feedback.
#1 Ask For It On Your LED Business Signs
One of the great things about LED Business signs is that they are multi-purpose. You can use them for any combination of communication, marketing, sales, promotions, informational purposes, and even asking for feedback.
Ask for feedback on roadway signs, lobby signs, checkout signs, at the cash register, and more. Be sure to provide where to share feedback. This might be directly through your website, social media reviews, direct messaging, or a traditional review site.
Ask your customers to leave feedback on your site on a designated page, then show off their feedback on your LED business signs located outside your place of work, indoors, or anywhere else you have your LED business signs placed.
#2 Website Live Chat
Encourage more feedback by adding a live chat pop-up to specific pages on your website. Maybe after browsing your menu page, after spending a designated amount of time on your website, or during a logged-in session.
Not to worry about the additional customer service investment, as you can utilize an AI chatbot or link to a survey. Be sure to let customers know how to reach you if they have additional questions at the end of the chat or survey.
#3 Social Media Posts
Be sure to utilize some of your social media posts for generating feedback. Think beyond generic “how are we doing” to sharing teasers of upcoming products, services, and events. Have fun with it by gathering input for decisions you are trying to make internally.
- What new seasonal foods to use in your restaurant?
- What new essential oil to add to your skincare products?
- What colors to offer your smartphone accessories in?
- Which new logo design they like best?
- What new services, products, or amenities they want?
- How they would style your clothing or accessories?
- And more!
#4 Email Marketing
Everything from your monthly newsletter to your opt-in free gift and post-purchase emails should include a subtle or direct request for feedback. This might be a link to your website contact page or email address in the footer or a sentence at the end of the email asking for direct feedback.
In most emails, your request should be secondary. However, your post-service or post-purchase requests should be direct. For example, email a week or two after they purchased a new vehicle to see how they like it and to rate your customer service.
#5 Text Or SMS
Communicating with consumers via their preferred means of communication is essential. For many clients, this means text, SMS, or social media direct messaging. Again, automate these requests post-purchase or service. Then utilize CRM software that will compile your results into easy-to-read reports.
Also, consider beacon technology that pushes text and SMS messages in the near vicinity, which can be added to your LED business signs. Then, when someone walks or drives by you can send them a text or SMS message, promotion, or feedback request. For example, through a strategically placed beacon at your retail or event exit asking for some quick input.
#6 Polls and Surveys
Sometimes it’s faster and easier to provide a poll or survey than it is to ask for free-form feedback such as an email or online review. Your CRM software may have survey and poll templates built-in or you can utilize polling software or built-in social media polls.
Keep most surveys short and sweet, with just a few questions or 60 seconds or less series of questions. Longer surveys should be reserved for post-purchase or post-service feedback.
Entice more people to provide input for longer surveys by offering a drawing for a free gift card, product, service, or a percentage off of your product.
#7 External Review Sites
We saved review sites for last, as they are a public form of feedback—where the examples above are direct feedback. Review sites such as Google My Business, Facebook Reviews, Yelp, and industry-specific review sites can boost your online page rank and generate significant new business. So, utilize the strategies above to request direct feedback but also send text and email links to your top external review sites. Even share your positive reviews on your LED business signs, website, and social media.
Need A Few More LED Business Signs?
If you would like to strategically place more LED signs for marketing and communications, we invite you to reach out to Mega LED Technology today. We custom build each sign and provide a pressure-free free quote.