LED Billboards have come a long way; they are now everywhere, assisting our daily lives in stadiums, streets, retail stores, banks, and hotels. As sophistication levels in digital signage increases, marketers and retailers are capitalizing on the value of smart digital signage and marketing strategies. New technologies such as OLED and electronic paper display is contributing to the growth of digital signage.
The increasing use of LED billboards and LCDs is another factor contributing to digital signage in the industry. Software and Hardware advancements are contributing to the ever-increasing ease of use. Digital signage is becoming more reliable, robust, and user-friendly, making it easier for consumers to receive information with features of personalization. It’s becoming more personalized, and interactive among its user-base. Here’s how:
LED billboards are computer-controlled LED displays off-premise signs capable of displaying ads, words, images, figures, and content that is digitally changed by remote controls. They are used to connect with potential new customers with the added benefit of attracting new customers 24 hours of the day, as long as the billboard is on, and within viewing distance. Advertisements on these LED billboards rotate in slide show fashion after a few seconds, or one continuous message can be broadcast the entire time. LED billboards displays combine the benefits of traditional billboard advertising with the innovation of contemporary technology.
LED billboards are increasingly becoming the preferred choice by most advertisers. They are visually stunning, eye-catching from a distance, and providing advertisers with the ability to launch campaigns instantly. Not only that, but they are shown in studies to be the most cost-effective form of advertising, beating out even word of mouth!
Customers search for signs that the company is legitimate and proof that it is an expert looking outfit. LED billboards are expected to rival other advertising media in the coming years that include TV and radio across various essential metrics. Unlike traditional companies and businesses, with time-sensitive offers are now considering outdoor advertising an option.
LED billboards provide a distinct advantage, being built with light sensors, they have an appealing look and are eye-catching. Because they are back-lit, they have different colors that are vibrant and still maintain their true color hue. Contrast this with print, which looks different in the morning and the evening, in different light conditions, and weather conditions as well. Digital advertising can also have animations, which is a massive show stopper for businesses in outdoor advertising.
Digital billboards can transform the way a company approaches outdoor advertising by driving customer interest and improving its’ brand image. LED billboards are the newest and among the most effective form of advertising. LED billboards are an all-round marketing tactic that will allow a business to compete in a rapidly and profoundly changing digital world.
Artificial Intelligence, Predictive Analysis, and Personalization
The business sector has seen advancements in Artificial Intelligence that make data analysis more precise and readily available. AI is an advantage for companies in that computers can use data feeds, specifically targeting displays depending or based on the information they obtain and transforming that into actionable data. AI and machine learning provide better-integrated marketing campaigns, and companies are putting more clout and responsibilities into individuals who have the task of compiling this information.
AI has transformed digital signage by:
- Delivers or provides smarter location-based marketing.
- Provides consumers with engaging strategies that focus on personalization at scale.
- Having inputs from sensors and making rule-based decisions on what type of messages to appear on LED billboards in real-time.
- They enable systems with deep in-store data collection and personalization by leveling the in-store experience playing field.
- Introduces smarter and more refined messaging to customers with promotional content and crew-facing messaging focusing on tasks and efficiency.
Predictive analytics is a similar trend that predicts more meaningful use of data-driven digital signage, which utilizes interactive technologies to deliver analytics. The data is then applied to optimize content and raise return on investment.
Video Wall Content
Choosing the right size of digital signage increases overall audience engagement, making it easier to see the attraction of video wall content. Large format video screens have are one of the best ways to bring consumer attention to your message. However, video walls are not suitable for every occasion or in limited spaces. Small format displays such as scrolling LED signs provide businesses with added flexibility when promoting content. This format is far better for the average watch shop, small restaurant, or bicycle shop.
8k resolution screens are one of the biggest trends in 2020, making their way into the market. One of the main reasons behind the 8k screen demand is the 2020 Summer Olympics in Tokyo. 2020 Summer Olympics will be the first global event to be transmitted in the 8k screen (considering they are still able to happen due to the Covid-19 pandemic). It is estimated that its sales will increase to around 5.8 million by 2022, most of which will be dominated by households. Computer monitors, Televisions, Smart Phones, and Tablets to be the main contributors to 8k in the household.
Lighting Up Retail
Digital signage is now a mature technology recognized as a useful tool for selling and communicating, and the ways growing retailers are delivering customers an experience that directly translates to increased sales and loyal patrons. The good news for retailers and brands, is where there are several technology options, the digital signage ecosystem can be made to deliver. If you’re in the market for a new LED Billboard for any industry, give us a shout. Or fill out our free quote form, and a knowledgeable rep will get back to you in no time at all!
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