You aren’t alone if you are weighing the pros and cons of investing in an LED advertisement display. The flexibility to post images and videos is enticing. Also, the ability to preschedule ads, alternate between different ads, and update your ads in real-time, is an imperative ability to have in this day and age. This article delves into how your new sign can boost brand awareness and sales by optimizing visual engagement.
LED advertisement display Ad Statistics
Let’s begin with how digital elevates visual engagement. There is still a time and place for static ads and printed POP. However, digital visual statistics are too impressive to ignore.
- Capture up to 400% more views than static displays.
- Generate up to 33% more sales for the advertised product.
- Increase sign recall by 23% more than that of static signs.
- HD images and video generate up to 94% more views than text alone.
While the focus of this article is on ads you can drive or walk by, online engagement also increases when enticing visuals are included. For example, Facebook posts with images attract 53% more likes, 104% more comments, and 84% more click-throughs. Adding a photo URL to a tweet can boost retweets by 35%.
Regardless of the visual medium, there must be a strategy in place to optimize results. Your LED advertisement display must be branded, targeted, and visually engaging. Ads must be designed for digital, which means you need to hire a designer who specializes in animations, 3D graphics, motion graphics, and digital display design.
Now let’s dive into why visuals LED advertisement displays engage more than text.
#1 We’re Hardwired For Visual Processing
Our 5 senses empower us to process our surroundings—sight, touch, smell, taste, and hearing. However, 50% of our brains are devoted directly or indirectly to helping us process what we see. Within milliseconds, we determine what it is we see and attach meaning to it.
In other words, we process visuals 60,000 times faster than text. Regardless of the type of visual, we retain 80% of what we see versus 20% of what we read. Its no wonder LED advertisement displays are much more effective than static text billboards, or newspapers!
#2 We’re Drawn To Color
Think of color as a type of language, as different colors subconsciously elicit different emotions. You can use this to your advantage when selecting the colors for your LED advertisement display. Unlike print, LED advertisement displays have 281 trillion hex colors to choose from—so be intentional.
While sign and ad design require balancing negative space and contrasting colors, the effective use of color can increase attention span, recall, and engagement. Online you have fewer than 3 seconds for a website visitor to determine if they want to browse your website more. In real life, you have closer to 13 milliseconds.
The vibrant nature of LED advertisement displays will attract more overall attention, but your ad design is what captures and holds attention.
#3 We Relate To Things We Love
Most ads don’t just feature the product, but a person. The reason for this is that adding a model or everyday person to an ad makes it feel more relatable. The neurons in our brain are significantly more active when we view an ad with a person in it. The more we can relate to the person we see, the more active our neurons are. The more active our neurons, the more likely we are to retain what we see.
With digital signs, you don’t have to limit yourself to what your key demographic looks like. A common retail sign strategy for digital ads is to alternate images showing the same product being utilized by 3 different demographics. Or by the same person in different settings.
For example, an insulated thermos being used while playing sports, at the office, and while camping. Three very different settings for the same functional benefits. This strategy empowers you to engage both your primary and secondary demographics.
You can utilize this same strategy for pet products. Feel free to include a person in the ad, but an adorable kitten, puppy, cat, or dog can be even more effective.
#4 We Visually Process Emotion
Not only do we relate to seeing other people in ads, but we recognize the emotion the LED advertisement display is trying to convey. In face-to-face interactions, this can influence our response. In terms of advertising, it elicits an emotion.
We used the example of pets above. Pets are almost always used in pet product ads to pull at our heartstrings in a positive way. The same is true for infants, toddlers, and children. Adults are often utilized to elicit a wider range of thoughts and feelings. From professionalism to funny, edgy, relaxed, joyful, peaceful, and more.
#5 We Remember With Imagery
When we think back to things such as a commercial, scene from a movie, social media post, or personal experience we see the experience in our mind’s eye. Depending on the memory, we may also return to the feeling we felt during the initial experience or visual interaction. Even if it didn’t elicit strong emotion, we see it.
This is one of the many reasons that text should be kept to a minimum in your LED advertisement displays. The general rule is no more than 3 lines of text with 5 words max. However, less is more. You may only want a short series of words, your brand name, social media handle, or a hashtag.
#6 We Appreciate Simplicity
It’s tempting on oversized screens to add more, but keep things simple. If too much is going on our brains can’t process it all—which minimizes engagement, effectiveness, and retention. This is especially important if your LED advertisement display is placed in an area that consumers walk or drive past. So, ensure your signs are designed with a primary focal point, minimal text, and enticing colors.
Ready To Invest In LED advertisement displays?
If you would like to have an LED sign custom-built to post your digital ads, we invite you to reach out to Mega LED Technology to discuss your options. We don’t just custom-build your sign, we can design your first advertisement!