When we’re talking about business signs, we often associate it with straightforward text, plain colors and professional look. However, keeping it light and infusing a little bit of humor in your business sign can actually help deliver messages to your target market more effectively.
Everybody loves a good laugh, every once in a while. Although it’s sometimes hard to create a fun and enjoyable content without looking cheap and trashy, getting it right can absolutely be beneficial for your business. Instead of just putting a dull and boring content in your full color LED sign, why not make it more eye-catching by including something clever, cute or downright hilarious.
Here are some ways to include humor in your business.
1. In-store Sign and images
If you feel like your business signs are already outdated, you can turn it into something fun and witty by infusing a dose of humor on the images or designs you use in your signage. Add cool icons to labels and directional signs to lighten up the mood in your store. If you’re using full color led sign, remember to use fun graphics and animation to deliver your message efficiently.
2. Promotional Posters and Leaflets
People are more able to remember the things that make them laugh or smile. Make messages more relatable by using everyday funny moments in your promotional materials like posters, leaflets or brochures. Retail stores or even service oriented businesses can use a happy graphic to bring a smile to pedestrians and eventually gain their trust and confidence.
3. Window Display and product arrangement
You can add humor not only through images or videos, but through your product display as well. When styling your window display, look for a way to create a light and entertaining way to convey a feel good story. This is especially effective during special occasions like Holidays, Valentine’s Day or Thanksgiving season.
Everyone of us loves seeing something fun and exciting. Let people have a good time inside your store by displaying witty and entertaining messages through your bright LED sign. Just remember to keep it classy and avoid double meaning messages.