There are a lot of self-storage facilities out there that offer a wide range of services. Customers can often confuse all of their different options, and forget about your business. That’s why it’s important to make sure that yours stands out.
An LED sign is a great way of adding a customized advertising message to your business. This will help you grab the attention of potential customers and keep them coming through the door. Here, we’ll show you how you can use an LED sign for your self-storage business and build your brand.
Attract A Variety Of Customers
There’s a wide range of customers that will want to use your services. Whether it’s other businesses that need to store excess inventory, families, or a retiring couple, a lot of different demographics are looking for self-storage solutions. An LED sign will help you target all of them at once, while still giving each different segment a unique message.
LED signs can be customized to display any message, and you can also set up your sign so that it scrolls through different messages. This will allow you to target all of the different demographics you want for your self-storage business.
One Of The Most Efficient Ways Of Advertising
Not only are digital signs effective, they are efficient. They use just 10% of the energy that incandescent bulbs use. This makes them an affordable option for your advertising.
They also run 24 hours a day, so you can be sure potential customers are always learning more about your business.
Many self-storage businesses are located next to major roads. That means a lot of potential customers will be driving by. You’ll need a bright, visible sign to grab their attention as they quickly pass your business.
LED signs give clear, crisp images that can be seen from far away. That means people in cars will have no issue reading the information you want to provide them. They are also highly visible at night, so you’ll make the most of the customers on the road, even when you are at home sleeping.
Customize Your Message
You’ll want to keep your advertising fresh and unique. With a digital sign, you’ll be able to ensure that your messaging is always up to date. And all you have to do is write a new message and upload it, and you have a whole new advertising campaign.
With a traditional sign, you would have to design a new sign every time you wanted to change your message, making it inconvenient and cost-prohibitive.
And with customized graphics, you’ll be able to make your self-storage business unique. This will help make your business a local landmark. It’s also a great way of connecting with the local community. Highlight local events, mention nearby schools, and cheer on your city’s sports teams.
You’ll also be able to run videos and other graphics, which will make your self-storage business stand out and build your brand image. This makes a digital sign a much more versatile option than traditional signs.
You’ll want to always give customers something new. And that’s exactly what you can do with a digital sign. People will notice that your business always has something fresh on offer.
You’ll be able to run effective promotions, so that customers know when you have special deals. Target new homeowners with limited time offers of discounted storage. Or run holiday specials with limited time only pricing. You have endless options for different strategies to boost your business.
Use the advise here as a base to experiment with your own advertising ideas. What you can do with a digital sign is practically limitless. No one knows your business better than you do. That will help you make the most of your digital sign and advertise in a way that suits the needs of your business.
And at MEGA, we offer customized digital signs for a wide range of businesses. No matter what size LED sign you need, we can find a solution that works for your business.