Congratulations! You have a beautiful new LED sign and initial digital display. Since your new sign is so versatile you don’t just want to display the same design or message all the time. Here’s how to make the most of your new sign.
Create A Communications Strategy
Your sign can alternate between a variety of messages that you pre-schedule by day, week, or time of day. So, consider creating a communications strategy that will be meaningful to your customers or those driving by. This strategy should be in addition to your sign’s primary purpose.
For example, the sign placed at the entrance of your school will include your branded school name and logo. But consider what messages your signs can also communicate with your students and parents dropping them off. Maybe a quote to start the day, the date and time, lunch menu, after school events, weekend events, and more.
Create A Marketing Strategy
If you haven’t yet it’s time to update your marketing strategy to include your digital sign. Your digital display marketing must mirror and support your print and online marketing, but the ads will need to be designed specifically to fit the size and scale of your new LED sign. Not to worry if you are not a designer as you can hire a pro who specializes in digital displays. This might be the same designer you use for your print and digital, and it might be someone who specializes in 3D design, motion design, billboards, or large-display videos.
New LED Sign – Reuse Your Digital Messages
One of the challenges with print signage is that once a promotion is over, the sign gets recycled. While many of your marketing messages will be branded to a specific promotion, some of your digital displays can be reused—or edited to use again. Yes, you want to keep your designs fresh, new, and engaging, but there is certainly a time and place to reuse them. For example, your daily happy hour sign could change by month or season. Or you could swap out the photo, background color, and font for your most recent BOGO promotion.
Create A Video
Scrolling signs are limited to text and a few simple graphics but if you have a full digital display, don’t limit yourself to stationary or motion signs—but also create a few videos. Why? Video marketing is one of the fastest growing forms of marketing, so you are missing out if video is not part of your mix. Videos engage viewers visually, so even without audio you can send a powerful message. Consider video tours, product demos, team intros, event videos, and more.
Don’t forget, images can be used to create videos. For example, both new and used car dealerships that add photos and videos of their current inventory—with details such as the price, monthly lease, and features, see the posted cars sell faster than if their signs are text and graphics only.
Keep An Eye On The Competition
You never want to copy your competitors but keep an eye on how other local businesses, both in and outside of your industry, use their digital displays. This will provide plenty of inspiration for how you can update and enhance your communication and marketing. Be sure to check our Solutions page as it has images of a variety of ways different industries utilize their signs.
Finally, whatever your communications or marketing strategy maybe you need to have a plan in place to measure the ROI. For example, you might add your top 3 FAQs to your sign, then measure if calls and emails slow down saving you and your team time and money, and better serve your customers. Or maybe your goal is a sign that increases phone calls and engagement.
Determine the increase in sales by doing more than just print and online marketing, but also adding promotional info to your digital display. Maybe even a digital display-only promotion. Also test different designs to see which one drives more engagement or conversions. For more on how to measure your ROI effectively, check this article out.
As you can see there are many ways to make the most of your new LED sign. If you are ready to order your new digital sign reach out to Mega LED Technology today!