If you are a small grocery store owner, chances are you are having a tough time competing with your larger, much richer counterparts. Well, you don’t have to. You have your own niche, and what you need is to work on keeping your loyal customers to attract new ones.
Gaining customer loyalty shouldn’t be a tough task. The change can be from as petty as putting up a simple LED sign display to a major overhaul that involves a reshuffling of store personnel.
To set you off on the right foot, here are a few things to consider:
Do you really have the right people?
Your store personnel are the front-liners of your business. You want people who are welcoming and respectful to customers. Otherwise, you are just driving people away. Consider a revamp only in cases of uncontrollable employees. Give them a chance by offering a refresher course on customer service. Make them understand the importance of their job, and how the success of the business will benefit everyone. Offer incentives to better performing staff. This way, the others will get inspired to likewise perform well. Then again, if there are employees that are overly disobedient, by all means find worthy replacements.
How is your workflow?
To be able to review your workflow, it is best to take the role of a customer. From the standpoint of a customer you will see if you really are treating them right and if you are serving them in the most efficient and polite way. What are the things about the store that you like and you do not like? Take a closer look at every aspect of the store. If there are, what are the things that need to be changed?
Are you being innovative?
Innovation seems to be a big word nowadays. On your part, what are the things that make you different from your competitors? In choosing the grocery to shop in, price is the most important thing customers consider. While you may not have the capacity to buy in bigger bulk like your larger competitors, you can think of things that will make you just as competitive. You can have a modified customer loyalty program. You can be more interactive with your customers by holding raffles and events. How about changing the layout of your store, perhaps add some digital displays.
LED signage provides in-store promotions and easily connects with customers. LED signs are user-friendly and can be programmed to your needs. Don’t be the last to incorporate this wonderful innovation into your grocery store. Look up on the best LED sign manufacturers now and see how LED technology makes a difference.