Most gas stations have upgraded to digital gas price signs. With bright LED bulbs prices can be viewed from multiple blocks away. Depending on the size of the sign and the location of the gas station, the sign may even be easy to view from the freeway. Here are a few other digital and illuminated options to choose from.
Why Are Gas Stations Going Increasingly Digital?
The answer to this question is twofold:
First, digital signs are vibrant making the promotional and gas price signs easy to view. This increases drive-by, freeway traffic, and foot traffic. The sign’s upsells also increase the ticket average.
Second, digital signs can be updated electronically and in real-time. The software is easy enough for any employee to learn to use empowering the entire team to update promotional messaging or gas prices in a minute or less.
LED Backlit Fuel Island Canopies
Fuel islands have always had lighting, but modern gas stations are taking things to the next level with LEDs. Many are choosing durable Lexan polycarbonate sides that are backlit with bright LED bulbs. The polycarbonate is flat, but decoratively designed to match the gas station logo. The logo may be printed on or layered on the canopy. While not a traditional sign, this modern approach makes the canopy stand out from several blocks away.
To improve vision and safety, the roof of the canopy is often a reflective white, lined with small or large LED bulbs. There may also be a miniature LED canopy above each pump. This vibrant lighting provides drivers with comfort and peace of mind while pumping gas at night. It also improves visibility for the gas station staff.
Window Scrolling Signs
Gas stations were one of the first industries to embrace scrolling LED signs. These lightweight signs can suction cup to the window or be hung from the wall or ceiling. They are an ideal way to highlight promotions. Customers need something to keep them occupied while they pump their gas, and scrolling signs attract their attention. Also, the attention of those walking by. They are the ideal place to post small upsells such as by one get one free water, chips, and candy. It’s also an excellent way to promote seasonal upsells such as deicer when it’s snowing.
Gas Pump Signage
Many drivers pay at the pump with their preferred electronic payment method. The prices are digital and can be updated from within the gas station. The price screens may or may not utilize LED technology. Some still look much like a standard calculator screen.
Gas pump payment screens are becoming increasingly advanced, operating more like an ATM machine. Some are even touchscreen, and many allow for adding on upsells such as a car wash.
In addition to payment processing and gas price signs, many gas stations have added individual miniature HD screens to the pump area. These screens often have audio and are there to reduce the perceived wait time while pumping gas. They often share mini-video clips that are a mix of entertainment, local fun facts, and promotions. For example, sharing the benefits of signing up for the gas station’s rewards program or applying for the gas station credit card.
Interior Signage
Gas station convenience stores are typically small, and the retail space is maximized, leaving little room for signage. With the bright lights of digital screens, many gas stations are strategically placing ceiling-mounted screens above cold cases and retail displays. For example, an eye-level sign that is easy to view while standing in line to pay. Maybe featuring an image-only video of their grab-and-go foods. Or a scrolling sign above the beverages for upsells and promotions.
Safety & Function
Gas stations require a significant number of signs for safety and function. This includes but is not limited to:
- Directional arrows and signs
- No smoking signs
- Gasoline danger signs
- Bathroom door signs
- Employee only signs
- Open/closed sign
- Hours of operation
- And more!
Freeway and Roadway Signs
Most gas stations have at least a few freeway and roadway signs. While the canopy will attract attention from several blocks away, there needs to be logo and price signs facing the oncoming traffic. These double-sided signs make it easy for drivers to spot gas stations in unfamiliar areas early enough to get in the right lane. Depending on the location and traffic, these signs may be a few feet off of the ground or 20 or more feet off of the ground.
In addition to being double-sided, most gas stations layer 4 signs—a logo sign, followed by individual gas price signs. However, signs that are meant to be viewed from the freeway may only feature the logo sign so that drivers know to pull off for gas or snacks. Freeway signs may also be much taller than standard roadway signs so that they can be viewed from a greater distance.
Amenity Signs
If your gas station has amenities, consider layering an additional HD or oversized sign above or below your pricing. This might include amenities such as:
- Car wash
- Electric car charging
- Automotive shop
- Tire services
- RV black water dumping
- Self-service air
- Self-service vacuum
- And more!
Are Digital Signs Worth The Investment?
The average driver is more concerned with filling their tank than remaining loyal to a particular gas station or brand. So, the easier it is to spot your station in traffic or from afar, the more customers you will attract. They last an average of 11 years and are an energy-efficient sign and lighting solution.
Ready To Upgrade Your Gas Station Signage?
If you are ready to upgrade your gas station or gas price signs, we invite you to reach out to Mega LED Technology. Gas stations are one of our top industries, so we have a large portfolio of examples you can use for inspiration. Each sign is durable, built from scratch, and can withstand all temperatures found in North America. Reach out today to learn more!
