Is Full Color LED Signs an Expense or an Investment?
Time and time again, businesses and organizations who choose full color LED signage discover that their new investment winds up paying a huge role in the growth of their business.
But of course, one of the first questions any business owners has about making a new investment or purchase is:
How much is this thing going to cost?
Fair enough. But right off the bat, we have to think of full color LED signs in different terms than something like bottled water, pencils or a new radio ad. Because unlike these things, full color LED signs are an investment—a powerful marketing tool that you’ll be able to reuse to your heart’s content.
Of course, there are always costs associated with owning full color LED signage, such as:
- Initial hardware, software and installation costs
- Content creation and design
And so on and so forth.
Choosing a great manufacturer is one way to minimize your utilities and maintenance costs, as well as the price of purchasing your sign. Really good manufacturers (hint hint) will even help you with design.
But full color LED displays are worth far more than meets the eye, bringing you long-term benefits like:
- Marketing and promotion
- Information and news delivery
- Lead generation
- Enhancing awareness
Because you own your LED sign, you control its message. Instead of spending money over and over again on advertisements and marketing campaigns, you have a vehicle to deliver your message however and whenever you like.
Think the upfront cost of buying a full color LED is steep? Consider the fact that most small businesses report roughly 150% increase in business after buying an LED sign. The potential return on your investment is astronomical.
Buying a full color LED isn’t an expense—it’s an investment.