LED Outdoor signs have been in use at sporting events for a while now to replay critical moments and display scores, but their capabilities go far beyond that.
LED signs can help boost excitement and fan engagement to new heights—here’s how.
Dynamic Social Media
Recently, a professional hockey team placed seemingly regular advertisements on outdoor LED signs all over their hometown, linking their content to the team’s Twitter feed. In the center of the screen, fan tweets were displayed (in real time).
This is a fantastic way to forge a connection between your team and your fans, and it’s really not that hard to do at all.
Since almost everyone is using social media these days, dynamic content is a great way to drive fan engagement through the roof.
Advertising companies can use cameras to measure gender, age and emotions of viewers in a quantitative and meaningful way, using that information to display targeted content that really speaks to the demographic inside your stadium on any given day.
Plus, that information can be used to better understand target audiences and how they can be reached best—just like social media advertisements. In a way, advertising at sporting events is just as powerful as some social media campaigns!
Create Clear Objectives
In the first example above, the team had a clear objective of getting more followers on social media—and it worked. Without a clear objective, you’re not going to see success with your advertising campaign, and even if you do, you won’t be able to measure it.
Advertising goals should be defined in relation to the results you hope to achieve, and relevant campaign building should be done around specific events that your team is linked to.
When it comes to marketing communication, it’s also really important to consider your overall goals instead of simply focusing on a return on investment for each campaign. Look at qualitative feedback, behavioral changes and business outcomes to reach goals for individual campaigns, and use those results to adjust course as needed.
Mega LED signs offer an incredible opportunity for teams and advertising companies to reach fans and a wider viewing audience, and we’re only scratching the surface of LED capabilities in the sporting world.