An effective LED Sign doesn’t just bombard the audience with different messages. Instead, it encourages people to respond, react, think or take action after reading the content. However, only a few businesses are able to successfully pull this off. Other companies are stuck in mediocre content that causes them to lose great opportunities to establish their brand, increase customer engagement, or drive more foot traffic into their business.
Creating an effective content for your LED sign is not really difficult. If you are just willing to get to know your audience and understand the things that will interest them, you can definitely come up a message that will encourage them to patronize your business.
Here are some ideas to help you create an engaging LED Sign advertisement
Make your tone more conversational
Business like tone easily intimidates people and makes you look less approachable. Instead of using dry insincere words, try to make your message sound like you know them on a more personal level. Avoid using jargon or unknown terms without explaining them. Always remember to refrain from using words that will not coincide with your brand’s image.
Send Out Trivia
Sending out bits of information about your company or your products in a form of trivia is a great way to tell stories that can make your business more relatable. You can send out trivia about the start of your business, or the significant milestones in your company. During special holidays and special occasions, you can also send out relevant trivia that can make your audience appreciate the event better. Just remember to keep it short and fun so as not to bore your audience.
Offer solution to basic problems
Do you sell furniture, cars, or real estate? Engage your audience better by posting popular problems or questions and then quickly offer solutions. If you have to give instructions, present it through descriptive images and video to make sure that the information you’re sending can be easily consumed by the readers.
Don’t forget to add call to action
Let people know what you want them to do by including a call to action at the end of your message. Use call to action that can encourage people to purchase your products, join contest or get them to try your new product. As much as you can, use call to actions that are not overused to keep your contents unique. And remember: no hard selling.