We’ve already talked about the first major key on how you can maximize the effect of your indoor or outdoor LED Sign. Now we’re going to talk about the other factor in digital signage marketing that can make your investment more beneficial for your business.
Aside from putting up short powerful messages and making sure that it is highly visible and readable, another way to make the most out of your LED message board is to encourage people to look at it. When you become successful in doing so, people will unconsciously check back for updates, take mental note of your message and rely on your led message boards for some quick information about your store.
So how do you really make a good sign that encourages your target market to consistently check on your electronic message board?
Put your LED sign in a strategic place
Take note of the foot traffic inside your store and determine in which angle do they most likely to see your message board. Make sure that it is eye level and highly recognizable so they can easily read your message even if they are in a hurry.
Keep content fresh and updated
Change or rephrase your message at least every other day or in a weekly basis to consistently engage your customers to read your digital signage marketing content. Talk about your latest products, weekend sale or upcoming event to invite your readers to come and check out your store.
Display Public Service Messages
Include weather update, simple reminders or traffic reports to let your customers feel that you care for them. Send out greetings during city holidays and join the rest of your neighborhood in celebration during special events.
Keep it Fun!
Humor is attractive and if you want to attract people’s attention don’t be afraid to throw some jokes, fun facts or trivia about your business. Some people won’t find it funny but most of them will surely appreciate it.
Stand by for more tips on how you can drive more sales and improve your brand identity through powerful and engaging messages in your outdoor LED Sign.