Electronic billboards are a relatively new form of marketing that allows the business owner to take their message to viewers in unprecedented ways. The robustness of Electronic billboards is due to their ability to adapt their message to any time of day, any marketing message, sale or idea. Electronic billboards as an advertising means, is becoming more popular, as technology scales and becomes cheaper and cheaper.
If you are the head of a school, church, restaurant, retail business or any other for profit or non-profit business, consider electronic billboards at your location because they offer a lot of freedom and creativity. Below are some ways that Electronic Billboards can be beneficial to you and your work environment.
Electronic Billboards Advertisements Stand out above the Rest
Electronic billboards are taking priority over the static marketing methods, and the results speak for themselves. Electronic Billboards displays capture 400% more eyes than static displays. An astounding 75% of people recall seeing an Electronic Billboard within the past month. They are a unique advertisement due to their large presence and bright flashy displays. Electronic Billboards can be set up on the side of the road or directly in front of your business. Contact one of our knowledgeable representatives here.
If you need to market your business, then you should consider billboards since they capture attention more than any other marketing medium. The statistics prove it is the most effective form of marketing medium as can be seen here.
Electronic Billboards are Easy to Change
A huge benefit of electronic billboards, more than anything else, is the ability to easily and conveniently change its message dependent on the time of day, holiday, sales promotion, or for any reason. You can welcome people to a morning mass for your church, spell out the message in that mass in the afternoon, then welcome an evening ceremony or wish a newly wed couple well!
Electronic Billboards have seen a huge increase in destination cities like Vegas, or Lake Havasu on the west coast. Companies use them to give directions to rest area one second, and display a sales promotion in the next. The flexibility provided by Electronic Billboards are second to none.
Electronic Billboards provide Collateral Marketing
What makes billboards unique from other forms of marketing like TV, radio or Newspapers? With an Electronic billboard, you don’t need to use any platform to see your ad, you must merely be walking, driving by, or just waiting in line. Billboards target a maximum number of people without much effort. You just need to program your message on our custom remotes, and you’re set! Your service will reach that frequent not just your business but the surrounding business as well as the roads leading to and from your business! In other words Electronic Billboards are one of the only forms of advertising that uses collateral marketing!
Difficult to Ignore
It’s nearly impossible to ignore the bright light scrolling lights of Vegas. The flashing lights, the monuments, and the.. that’s right! Electronic Billboards. The thing with electronic billboards is that in terms of marketing, it is like a fish net cast into the depths of the ocean. You are capturing the attention of people that are out looking for your product or service, but at the same time you are also capturing the attention of people that didn’t know they were looking for your product or service. Unlike with television or radio, you have to research the demographic of your users.
An excellent advertisement will capture the audience’s attention and make sure they understand the full message of your business. It will then increase the chances of getting new customers daily. If the audience does not stay in the area, but she/he got the information chance of coming to your business are higher compare to your competitors.
Electronic Billboards Allow Geographically Targeted Marketing
Another vital point to consider when crafting a marketing strategy is your target audience. You need to make sure that your message is getting the right people from your advertisements, although as previously stated, Electronic Billboards cast a wide net, but it is still important to know your target market. The benefit to Electronic Billboards is you know the demographic of the people passing by your sign for the most part. Whether it be people from L.A, people on the Jersey Shore, or folks in Seattle, placing an electronic sign in any location allows you to get a relatively accurate representation of the people you are targeting. You can then, adjust your message accordingly.
Movement and Special Effects
Digital signs leverages motion as one of its attracting points. Humans are naturally attracted to movement and so we cannot help ourselves but to look at moving displays. In fact Digital Billboards capture 400% more views than static signs!
The final importance point of digital billboards, is that there is no printing required! No waiting times, no printer errors, no size constraints! That makes digital billboards far more cost-effective compared to traditional static signs. Since your digital billboard seen in the highest traffic area, it can provide more eyeballs on your content, more eyeballs has a higher chance of people remembering your brand. Brand recall can influence a persons spending decision. It’s not a slippery slope! It’s a fact! A business invests in electronic billboards can increase their revenue by as much as 32%!
If you are a business person or a starter, you might want to consider electronic billboards to market your business. Doing so can reinforce your target audience and turn them into customers. Reach out to one of our specialists to get your free quote today!