For small business owners, monochrome LED signs are a great option for that clear, concise and effective messaging in an affordable price. It’s still dynamic, highly programmable and can improve the visibility of your business. With the right practices, you can use it to utilize the power of your LED business signs to draw more people in your store and give you more sales as a result.
Unlike full colored LED signs, monochrome message board uses only one color of LED lights so it doesn’t appear as attractive as other type of business signage. However, it doesn’t necessarily mean that it can perform less than full colored LED board. In fact, with the right kind of message and timing you can still achieve your goal in terms of marketing your business.
Here are some tricks that you can use to maximize the effectiveness of your monochrome message board.
1. Keep Content Fresh and Relevant
We often mention in our blog the importance of keeping your content fresh and updated when it comes to your promotional electronic boards. No matter how big or small your business is, it’s important to allocate enough time to update your message based on a certain schedules. This will surely keep your customers interested in your content as they view it everyday.
2. Include Different Animation Techniques
Another great advantage of LED signs, aside from its ability to deliver dynamic messages, is its unique animation techniques that make it look more attractive than traditional form of advertising. However, make sure that you understand different animation techniques available in your LED sign and know which animation fits your message and your audience.
3. Practice Customer Service
The purpose of monochrome LED signs is not limited to the promotion of your businesses. It can also be used to serve your community and get them informed about the significant things in their daily lives. Flashing some simple yet significant content for your neighborhood is a great way to relate to your customers. Display information about temperature or standard time in your area in between your promotional message. You can also greet your community during special occasion or holidays.
Maximize your investment by understanding your LED signs and its effect to your business. If you are ready to purchase a monochrome LED sign, we can help you find the right sign that will fit your needs. Give us a call.