Just by walking around the city, you will see a lot of advertisement vying for people’s attention. From printed ads, TV ads, to billboards and LED screens, various companies try their best to engage potential customers and introduce their brand through witty images and catchy videos.
As a small business owner, how can you make sure that your ads are getting enough attention amidst the competition? What should you do to bring value to your audience and get them to act in favor of your company?
Using a sophisticated advertising tool such as full color LED sign is a great way to get your content noticed. However, there are still some factors that will affect the efficiency of your ads. Below are four of them.
1. Duration
How many seconds do you really need to get your message across? That actually depends on your product or the location of your LED screen. If you’re targeting pedestrians and you’re addressing passersby in front of your store, chances are, you can get your ads a little longer. Keep it under 30 seconds not less than 15 seconds to make sure that your ads can be seen from start to end.
2. Format
Is your message big enough for people walking within 10 feet? How about from those that are driving 30 to 40 kilometers per hour? Can they clearly read your LED message board? If you want to make your ads effective, it’s great to determine what is the right size, and font style you should use in your ads. Always try to achieve balance and let people focus on the more important details down to the least important ones.
3. Design
An ad with sloppy, cheap design will never have a chance against your competitors. Instead of putting up mediocre content, sit down and take some time to decide how you want your LED screen look like. Ask someone in your team who knows how to create a poster or video to come up with something that represents your brand. Don’t forget to include your logo and company’s tagline for the most effective ad.
4. Content
Do you need text heavy ads or should you go for image driven content? If you’re in a business that relies on visual signals like the auto industry, real estate, or a travel agency, definitely go for large and vivid images. Otherwise, you can use short, witty taglineto represent your brand and your product. And when you use words to advertise your business, make sure your fonts are big, bold and readable. Don’t forget to infuse fun in your content to keep it light and easy for your readers.
