Investing in a digital sign is a big step towards improving your business, but you also have to make sure you’re getting the right sign. Choosing the right sign means considering your budget, your needs, and what your sign’s overall purpose will be.
During this process, one of the most common questions business owners ask themselves is whether they need a full color display or not. While this question has a lot of factors to consider, we’ll try to examine those factors and help you come to a decision.
When should I use a full color LED sign?
Our full color displays can show up to 1.7 billion different colors, combing for a truly brilliant picture and experience. Our signs also come with complementary software to let you easily change your message and control the effects and animations to your heart’s content.
When it comes to selling products that really need to be visualized—like cars, high-end homes or travel destinations, creating appealing content is extremely important. In these situations, full color LED signs excel at delivering a rich multimedia experience that’ll really impact your bottom line.
When should I use a single color LED sign?
From amber to red, single-color LED signs are still visually appealing and great at delivering your sales message. Our quality LED bulbs are built to last for over 100,000 hours, making them one of the longest lasting investments you can make for your business. Sometimes, you just don’t need vivid images or videos to make the sale, and that’s when single color displays come in.
Single color displays lend themselves to highly effective, punchy, text-based ads and messages using bold fonts and simple animations. These signs work best for businesses that require general retail signs like insurance companies, pawn shops, car washes, you name it—basically anyone who doesn’t need to vividly display their services or products.
What if I’m still not sure?
Price, of course, is always a consideration when buying an LED sign—and full color displays almost always cost more than monochrome signs.
However, price shouldn’t be the only reason for choosing one over the other. Consider your location, your business goals and your local community before pulling the trigger. Of course, when in doubt, you can always consult our team of LED professionals for more help.