Digital signs in 2020 and beyond will be an exciting field to keep track of. With technology rapidly evolving, and new and innovative ways springing up on the utilization and customization of digital signs we can expect the digital sign market to grow.
Digital signs comprise of a computer or playback device connected to a large, bright digital screen such as a plasma display or LCD. However, digital displays use technologies such as LED, LCD, and e-paper to display digital video images, weather data, web pages, text, and restaurant menus. Digital signs in 2020 are being used in schools, churches, public places, hotels, museums, transportation systems, stadiums, and corporate buildings.
Yet with the new year we can expect some additional industries to start using and expanding on Digital Signs. Digital signs in 2020 are centrally managed and individually addressable video messages for advertising, display of text, entertainment, and merchandising to targeted audiences. They are incredibly versatile, and can be changed at a moments’ notice to suit any event, holiday, sale, or activity.
Automated Internal Communication
Many organizations nowadays are not only using digital screens as outward-facing advertising displays but also as internal communication digital boards. It is a convenient outlet to share new policies, reminders, and events for employees working internally. It can even display necessary information like the conference room schedule, holiday announcements, and new hires.
There can be an increased usage of internal communications apps like digital signs and Beeper, where content is easily managed from a digital workplace dashboard that allows different screens to display additional information. They will also start to look at how they can better disseminate information that is crucial to their business.
Facial Recognition and Artificial Intelligence
Marketers will be able to gain better information from consumers with the blending of multiple data sources. Marketers can now analyze and identify the audience’s reactions and deliver more personalized information. We’re not far off from having large digital signs in crowded areas providing information to the people below.
In a sort of futuristic city, we may have large digital signs and displays showing information about stores having sales, crimes being committed, or congratulatory messages to citizens commiting good deeds. Having proximity sensors and facial recognition cameras that can be used to determine demographic details of your consumers’ marketers will more efficiently use digital signs.
Digital Signs in 2020 for outdoor gatherings
Outdoor digital signs are becoming more common as an entertainment method to bring folks together. Outdoor digital screens are becoming more readable even in direct sunlight due to advancements in reflective LED technology. It won’t be uncommon to have specialized displays showing everything from movies, to interactive 3d displays in the near future.
People will see a lot more outside digital signs in areas like way-finding, marketing, and quick-service restaurants as well as public information displays. Digital signs adoption is increasing due to the fact that it is becoming more affordable, and unlike the analog displays, it is simple to change messaging to reflect any unexpected changes. Both from the comfort of your business or home, with an electronic remote.
More digital signs interactions using mobile
People these days nearly do everything on their mobile phones, so it is not unreasonable to believe that they would expect to manage their digital sign content from the comfort of their phone. Smartphone interaction with digital signs will eventually involve:
- Temporary digital sign adjustments through mobile. This can be used for making unplanned amendments to content. It could be in an office to enable emergency evacuation announcements. Announcing,
- Providing a short URL, where we see this mostly used is to invite people to join in on a discussion.
- There is an option to inspire social media type content that gets moderated before being added to digital signs.
- Digital signs access through mobile phones helps to ensure higher levels of control of digital signs screens and assist in surfacing more voices and messages.
- Mobile phones provide the ease of use of multi-touch systems. This will no doubt be incorporated into digital signs in 2020, and beyond.
Digital Signs in 2020 for Education
Digital signs can do more than publish generic content. Digital signs displays have been installed around schools, colleges, and university campuses for decades now. They answer the call to many needs.
- In case of an emergency, digital sign displays can deliver evacuation notices and urgent messages.
- Digital signs can inform of upcoming events on campus or outside of it.
The digital signs now sold in U.S. and international markets have better displays qualities and mostly come with better built-in tools. As hardware production keeps improving, the decreasing cost of LED displays we can expect digital signs to be smaller, more powerful, and amplified in terms of picture quality.
More attention from passersby
The benefits of digitized signs screens can also be used to attract passersby who may have never entered a brick and mortar business. However, a digital signs display will attract attention, including traditional signs. However, non-static digital sign has a compelling advantage, and many curious passersby will glance at digital signs out of curiosity, leading to customer engagement, questions, and eventually conversions.
Digital signs are a medium that has emerged to be known and used by some of the most successful businesses out there. Digital signs have been shown to be the most effective form of marketing, trouncing even word of mouth marketing! Audiences are now used to seeing flat-screen displays and LED billboards both in urban and rural areas, which will lead to better and more useful content for everyone as well as conversions of sales for the proprietor.
If you’re interested in learning more, what sign is best for you, or how you can creatively use a digital sign to enhance your business, school, church, or any other place of work. Don’t hesitate to reach out to one of our knowledgeable representatives today!