Digital Church signs can greatly benefit any church. From first-timers to tenured members, you want everyone who drives by, walks by, or walks through the doors of your church or worship center to feel welcome. Whether they are coming for a service, activity, outreach program, or non-secular event—digital church signs can help you connect and engage. While you must never lose your personal touch, your new sign can complement your current communication.
If you have a beautifully painted, carved, or designed sign, go ahead and keep it—just create a layered option by adding a digital display above or below. So, instead of having your custom sign above a backlit marquee sign, you can place your new digital display. Your new sign can share what makes your church unique. Whether it’s a solo or layered sign make sure the messages you display are branded and personalized. That they convey the look, feel, and energy that accurately represents your church.
Highlight Your Congregation
HD photos and videos can be displayed on your new sign, but think beyond formal marketing materials, to engaging visuals of your congregation. Your visual imagery must be clean and clear, but avoid the temptation to make things look too picture perfect. Share candid shots including an inclusive mix of the everyday people who make up your congregation. These candid shots make your church feel accessible and inviting. Non-staged images also welcome and inspire your current congregation by getting them excited about group activities and events.
Expand Your Community Outreach
Digital church signs are the perfect way to expand your community outreach by letting people know of your outreach efforts. This includes everything from a safe-candy assured Halloween party to a bake sale, holiday bazaar, food pantry, shelter, AA meetings, literacy program, and more. Your sign can cycle through a variety of messages, so be sure to include your ongoing weekly programs and upcoming special events. Also, be sure to make it clear that all community members are welcome, not just members of your church.
Your church events are an excellent way to introduce yourself to community members who might be looking for a new church, or for their very first church. Going to a special event is an easy way for them to get the feel for your church and congregation, so be sure to share these events on your new digital sign. This could include your upcoming concert, play, women’s networking event, men’s networking event, or any kind of events for kids, teens, or the entire family.
Welcome Congregation And Guests Once Inside
The larger your church and grounds the more ways you can utilize your new sign to welcome your congregation and guests. Again, your signs can’t replace the personal touch of having greeters, but you can utilize digital church signs in a variety of ways once guests have entered your church grounds. Consider placing a large digital poster in your lobby or at each entryway to say “Welcome”, share the church layout, and the daily, weekly, or monthly calendar. If you are hosting meetings or events you can place personalized welcome and events signs outside of each room to connect and engage with event attendees. You can even allow them to create and display their own event-specific displays.
Welcome Non-Secular Guests
Renting out your church for non-secular events is an excellent way to increase your income, maybe for some type of professional training and development. You want your guests, who may be from a variety of religions or may not be at all religious, to feel welcome. This can be achieved in a variety of ways, beginning with adding your event to your primary sign, to personalizing your internal digital displays during the event to cater to their needs. Yes, your non-secular events may attract new members, but your priority is to ensure that your space is comfortable and welcoming to all who enter—whatever the reason may be. Even for a wedding that may be a mix of people of all faiths and beliefs.
Want To Learn More?
Mega LED Technology specializes in customized digital church signs. Order your new sign in any square or rectangular shape, but many churches select an over-sized exterior sign. In addition to the suggestions above you can order digital billboards to place on-site and or in rented off-site spaces for advertising and promotions. We are located in California but can create and ship your new sign anywhere in the United States. Reach out today to learn more!