Businesses that choose LED technology are quick to discover just how beneficial these investments can be for the long-term health of their companies.

But no matter how high the potential payoff might be, one of the nagging questions anyone has before pulling the trigger on a new purchase is:

Exactly how much is this thing going to cost me?

Normally, this is a fair question. When you buy a stapler or printer ink for your business, the costs and benefits are easy to calculate—you’re spending X dollars in exchange for meeting the basic needs of your company.

But a digital billboard is an investment that you’ll be able to take advantage of for years to come. Yes, they do have their hard costs, like:

• Initial hardware, software and installation costs
• Design and content creation
• Maintenance and power
• Etc.

But measuring the costs associated with your sign is more complicated than that. Besides the fact that picking the right digital billboard manufacturer will reduce all of these costs by a large margin, you also have to consider the benefits of owning one of these signs. LED billboards give you around-the-clock power to:

• Deliver news and information to potential customers
• Generate leads
• Market and promote your business
• Enhance awareness

And so much more. Owning a digital billboard means owning the advertising medium—something that just isn’t possible with a radio, TV, or even Facebook ad. Because you own the medium, you really own the message, and you can deliver that message however and whenever you want.

Yes, digital billboards have a relatively steep up-front cost. But considering the fact that most small businesses report more than 150% increase in business after purchasing an LED sign, and you can see the potential ROI for your business is outstanding.

Buying a digital billboard isn’t an expense—it’s an investment.