Every day, car dealership owners who choose LED technology to enhance the reach of their businesses find out that their shiny new investment quickly becomes a driving force for growth.
But no matter how incredible car dealership LED signs might seem, one of the biggest questions any business owner is going to ask about a potential investment is:
How much will this cost me?
It’s a fair question, but to understand the true potential of an LED sign for your dealership, you have to stop thinking of LED signs in the same sense as cleaning supplies, computers, and any other traditional expense you might have.
That’s because dealership signs are an investment that you’ll be able to use over and over again.
It’s true, there are costs to owning an LED sign, such as:
- Software, hardware and installation costs
- Content design and creation
You get the idea. That’s why choosing the right manufacturer is so important, as it allows you to cut down on these hard costs. Really good manufacturers (like us) will even help you with design for your ads, saving you even more up-front costs.
Of course, car dealership signs can’t be measured solely in terms of what they’ll cost you. These signs bring a ton of long-term benefits to your business, like:
- News and info delivery
- Lead generation
- Marketing and promotion
- Enhanced awareness
- Brand outreach
Since you own the sign, you own the advertising medium—something that can’t be said for Facebook ads, TV ads or newspaper ads. That means you can deliver your message however you like, whenever you like.
On paper, it’s true that the up-front cost of purchasing a car dealership sign might seem steep. But considering that most small businesses report nearly 150% increase in business after purchasing an LED sign, and the potential for your dealership is absolutely tremendous.
Buying a car dealership LED isn’t an expense—it’s most definitely an investment.