Now that you have purchased your LED sign display the next thing that you should be thinking about is how you can effectively use it for your business. Yes, your digital display won’t work the way you want it to if you don’t have the right content. But how can you really create engaging content that will win the hearts of your target market?
Should you hire a professional to create LED sign content for you?
Well, sometimes, you should. But that question deserves another blog post. So here, let us first give you some guides on content creation for your sign. Ready? Here are some of our tips.
1. Start with a goal
You can do a lot of things with your full color LED sign, but you may have to have a direction and ultimately a goal to keep all your efforts streamlined. Think about a short term and long term goals. Imagine what your digital display should look like and write down what you expect to achieve within weeks, months or years.
2. Get to know your audience
Write down the age and gender of your target audience and write content that specifically appeal to this segment. You can also take note of their lifestyle, religious practices or cultural activities and other information to get a better image of who they are.
3. Know your strengths
What do you have that others don’t? What do you think you can do for your customers that can make them stick around? Highlight those in the things in your LED sign content. Don’t over promote and make sure not to promise anything that you can’t fulfill. Just look at what you do best and let the people know about it.
4. Find your voice
Your voice or the way you speak to your customer should be in line with the image you want your customers to see. Do you want to look professional and authoritative? Or do you want to look more approachable and fun? Your choice of words and the graphics you use in your digital display should coincide with what your brand image.
5. Don’t forget to get some feedback
After you launched your LED sign you should devise a way to measure the effectiveness of your campaign. You can start by asking your most loyal customers about what they think of your new marketing campaign. Your staff and other stakeholders are also a great source of feedback. Hear their thoughts and don’t be afraid to adjust when needed to create more engaging content.
