CTA stands for call to action and is the basis for getting your potential customers for making a commitment to your brand. So how do you create a good Call to action With an LED Sign?
Right about now—and for weeks to come—your prospects are being totally bombarded by a barrage of constant, unrelenting holiday messages. Sales, greetings, winter weather watches, food drives…well, you get the idea.
But how do you stand out?
Luckily, LED signs are the perfect solution to twinkle just a little bit brighter and catch your customers’ attention this holiday season—no matter which industry you’re in.
LED Signs Stand Out
Early sunsets, inclement weather and cloudy days with low lighting can render traditional billboards and outdoor displays virtually invisible.
Outdoor LED signs, on the other hands, are the polar opposite. LED signs command attention around the clock and through rain, sleet, snow or hail.
Besides their visibility is the fact that LED signs aren’t static. The animations or scrolling text at your fingertips is just plain eye-popping for your customers, which is exactly what you want this time of year.
LED Signs Allow Precision Targeting—Instantly
You can tweak or overhaul your sign’s messaging almost instantaneously, adapting your ads and messages to different audiences at different times of the year and even different times of the day.
Altered holiday hours? Let customers know so they don’t show up to a shuttered shop on Christmas Eve. Want to swap your morning coffee deal for an afternoon sub combo? Change your sign on the fly and watch business roll in—all from the comfort of your desk, couch, or wherever else this winter finds you.
Plus, you won’t have to go outside in the cold to change your sign ever again.
LED Signs Leave a Lasting Impression
People see hundreds of ads every day. More than half of those messages aren’t even acknowledged, and most of the remaining ones are quickly forgotten. But there’s a way to bump up your visibility and the number of people with whom your message really sticks!
Messages don’t hang around in our brains for very long unless they meet at least one of two criteria:
- The message is immediately important
- The message leaves a unique impression
There’s nothing immediately important about the Salvation Army asking for donations, but someone dressed as Santa and ringing a bell sure does leave a unique impression, doesn’t it
Most businesses don’t offer something that’s vitally important. Sure, people will flock to your store to buy generators and snow shovels before a big blizzard, but most businesses have to rely on a unique angle to win customers for their services or products.
For many, LED signs are that perfect hook.
A well-crafted LED sign message makes a hard-to-forget experience for prospects, giving you the edge you need during the holidays.
A Gift That Keeps on Giving
In short, LED signs might be just what you needed to keep your business from getting buried by your competitors this winter. And for the best darn LED signs around, look no further than MEGA!
Thanks for reading, and happy holidays!