We live in an increasingly on-demand world, where consumers have less patience when standing in both short and long lines. Buying LED screens is one way to reduce both real and perceived wait times. Here are a few ideas that can be utilized across a variety of industries.
Why Wait Times Matter?
If the lines are too long, not everyone will wait, you may lose repeat business, and may face negative online reviews. There are a variety of ways to leverage technology to minimize wait times and optimize the customer experience. This often includes any combination of strategically placed digital signs, mobile apps, beacon technology, and mobile checkout and delivery.
Buying LED screens are more effective than standard posters as they are more engaging and easier to view from a distance. They can also be utilized as multi-purpose communications, entertainment, and safety displays.
Informative Screens
If you are a government organization, such as the DMV, or an Airforce base, you can utilize screens to reduce both real and perceived wait times. For example, your digital screens can answer your most frequently asked questions so that customers don’t have to wait to ask a customer service agent. In addition to speeding up your lines, the tips below can also lighten your customer service agents’ load.
This might include:
- Where to go online to find more information.
- How to fill out a paper or electronic form.
- How to complete the transaction electronically.
- How to determine service criteria and qualifications.
- Step-by-step instructions for a product or process.
- Which line is the correct line for each service.
- What customer number or service order is next.
- An explanation for the delay and the estimated wait time.
- And more!
Detailed Menu, Product, or Service List
Many fast-food restaurants, delis, coffee shops, gift shops, venues, and retailers are buying LED screens for multiple purposes. There are a variety of benefits to transitioning from paper to digital menus and product and service lists.
Get creative and utilize color, HD imagery, videos, and design to create vibrant and engaging displays. Although it’s a price list, the screen doesn’t have to be static. Or, the price list remains static, but the images alternate so that those in line can visualize what a variety of menu items look like. This strategy can also help with upsells.
A few options to consider include:
- Visualizing the menu and product and service options.
- Sharing prices, nutritional information, product specs, and upsells.
- Inspiring shoppers to spend more by sharing common purchase combinations.
- Sharing your loyalty and rewards program information and how to sign up from their smartphone.
- And more!
An increasing number of businesses have implemented app-based or online pre-ordering. For example, if a customer walks into a coffee shop with a long line, they can quickly download the app, place their order, pay, and move over to the pickup line. Or maybe you only allow the option to pre-order without prepaying, which can still save the consumer a significant amount of time.
This strategy may be used in conjunction with other technologies. For example, if you offer pre-ordering by phone or self-serve/pre-payment kiosks, share it on your LED screens. Or if customers are purchasing physical products instead of food, you may offer notebook checkout instead of cash register checkout.
Also, share if your business offers its food or products for delivery through third-party apps. Busy customers enjoy the convenience of delivery and the more orders placed for delivery, the shorter your lines.
Infotainment
Buying LED screens is ideal for infotainment and entertainment. While the content you share may not reduce real wait times, it can reduce perceived wait times by up to 40 percent. Ensure the information you share is relevant to the demographic. For example, a sporting goods shop may share statistics and fun facts about their local or professional sports leagues.
A few ideas include:
- Sharing essential information such as the time, weather, traffic, and local news.
- Highlighting local businesses, activities, and excursions.
- Sharing local, business, product, or industry-related fun facts.
- Playing music videos, live TV, sports games, and more.
- Sharing the daily horoscope, scripture, or inspirational quotes.
- Featuring branded or event photos, videos, graphics, or promotions.
- Playing clips with relevant tips and tricks or multiple ways to utilize your products or services.
- And more!
Buying LED Screens – Directional LEDs
Even if your lines are short, helping guests and shoppers navigate your store is helpful. For example, adding static or interactive directories in malls, hospitals, department stores, airports, or school campuses.
Also, leverage mobile apps and beacon technology to help with navigation and streamline the customer journey. For example, the app can utilize beacon or GPS technology to let guests or shoppers know where they are and how to get where they are going. Even to find the fastest checkout line. For example, if there’s a long line in the women’s clothing section in a department store, but no line in the children’s clothing section around the corner.
Or if a customer has purchased their products online, direct them to the pickup area.
#6 Multi-Purpose Signage
Utilize your signs to share COVID protocols, safety messages, real-time data and updates, and any combination of the communication and customer journey tips above. Buying LED screens empowers you to pre-schedule and alternate a variety of information. Even to update the information in real-time. For example, pre-schedule your restaurant’s breakfast, lunch, and dinner menu. Or update your sign in real-time to share that a product is out of stock or that it only has limited colors left.
Ready To Upgrade Your Technology?
If you would like to learn more about Buying LED screens for the tips above, we invite you to reach out to Mega LED Technology today. We can help you determine the size of screens to achieve your goals and how many screens to add. This includes window mounted scrolling signs and strategically placed exterior signs. Get your FREE quote today!
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