Pulling the trigger on your switch from traditional to LED signage is the easiest step, but what next? How do you utilize your new investment to its full potential?
Like most things in life, planning is the key. Here are the Basics of digital signs.
What Is Your Objective?
You can do a whole lot with an LED sign, but what’s your main objective? If you know the basics of digital signs you could:
- Reach your target audience, and direct viewers to your store
- Share information about the local area
- List details about upcoming events
- Display the weather and time
- Promote sales, services and products
- show off special promotions and sales
- wish people happy holidays or special remembrance days
…and so on and so forth. You’ll also need to consider the exact content you’ll be using, which type of framing you’ll use, whether you want cloud-based or on-site data management, and even the physical location of your sign on your premises. With this last part we can help, check out our article on the best sign placement ideas. With this new arsenal of information you have a taste for the basics of digital signs.
Content Is Still King
Your visuals have to be top-notch to stand out in a world where more and more businesses are adopting LED technology, but that doesn’t make your content any less important.
In fact, your customer’s experience interacting with your sign (and by extension, your business) is directly correlated to how useful and engaging your content is.
LED signs are awesome, but customers aren’t going to be wowed just because you have a sign. You need to make their experience relevant, engaging and meaningful.
What you say is up to you, but imagine what your customers would be interested in—messages built purely around the self-interest of your business won’t get you very far.
Basics of Digital Signs – Pick a Solution
You’ve put some thought into your content strategy and the Basics of Digital Signs, now it’s time to think about where you want the data for your sign to be stored—on-site or in the cloud?
In days past, on-site storage was basically your only option. But with companies like MEGA offering seamless, secure cloud management options for LED sign owners, the cloud is quickly becoming THE way to manage your new digital signage.
Cloud software comes with the benefit of being cheaper than on-site storage, not to mention you’re able to effortlessly change your sign’s messaging from just about anywhere that has an internet connection. For most businesses, it just makes more sense to choose LED sign options that run from the cloud.
Where Should You Put Your Sign?
For an easy answer, just keep in mind that the more traffic you have, generally the better the location for a digital sign.
Also be aware of how long potential customers and viewers will have eyes on your sign—places like lobbies and waiting rooms will give you more of a captive audience than signs placed on the highway or in locations where your sign will be competing for attention.
There is no right or wrong place to put an LED sign, just know that your results will vary based on how many people see it, how long they see your sign, and what else they’re preoccupied with at the time.
If You Were A Customer, How Would You Get Value from Your LED Sign?
When in doubt, keep your customers in mind. Pick a location and choose messaging that will grab them in the moment and give them true value in exchange for the brief seconds of attention they’ve given you.
By being memorable and useful to your customers, you can’t go wrong—and LED signs give you the perfect avenue to do so.
