It is a common perception that purchasing an outdoor LED sign for your business will cost you more than what you can benefit from this technology. Businesses who invested on a quality message board but weren’t able to tap on its ability to deliver their message effectively will find it inefficient. The secret to getting the most out of your LED display? Maximizing readability!
If you are engaged in Auto Dealership business, you would want to have your sign to be read along the highway, if you’re into food and restaurant business, you have to deliver a message that will convince customers to check out your daily specials, if you’re in apparel business you should let people know of your new arrivals and product sales. LED signs are expected to be catchy and attention grabber, but if you don’t put your message in highly readable way, your message will be useless and your investment put to waste.
To help you gain advantage of your LED display and achieve its full marketing potential, here are simple and effective LED sign advertising tips.
1. Use ALL CAPS
Big bold letters are eye friendly. They are highly visible and can be read even for the older member of the community or those who have poor eyesight. The bright colors of Mega sign LED Display can make your messages visible even from long distances and in low light environment.
2. Avoid Confusing Abbreviations
Spell out important words especially the name of your company and details of important announcements. Also avoid jargons or any word that may alienate the reader of your message. You want to get people’s attention but you also want your message to be understood so keep your message clear, simple and readable.
3. Create a Message that can be read out loud at normal reading speed
LED sign allows you to display multiple messages that changes in seconds. In order to give your customers the ample time to read through your message, you have to make sure that the length of your message can be read out loud at normal reading speed before changing the display. Also remember that the time that the customers can spend reading your sign are limited, especially if they are passing the highway.
4. Never Use a Script Font
Programmable LED gives you the chance to choose what font to use in your advertising. Always select non-script font to deliver your message.
Understanding these effective LED sign advertising tips allows you to use your sign to your full advantage.