If you are searching for a way to better connect and engage with your community, clients, or employees consider a small LED sign. Order one or many and place them strategically throughout your building or exterior. Your options are endless but here are 10 ways to utilize your small LED sign displays.
1. Promotions
Consider your last trip to the gas station. As you stood waiting for your tank to fill, you likely read or engaged with at least one screen. This could be a small TV-like display at the pump that shares commercial-type ads of sponsors, your gas station, or the brands featured in your accompanying store. You probably saw at least one scrolling screen in the window sharing a daily BOGO or other specials, as well as a branded sign or two—such as the daily Lotto numbers. A small LED screen on the gas pump can encourage your visitors to sign up for a rewards program, come in for a bite to eat, and of course remember your gas station for the next time they fill up!
2. Targeted Communication
With the ability to preschedule messages, you can provide targeted communication for your small LED sign. This could include:
- A morning message for parents who drop off their kids at school.
- Messages geared toward the team who is using the conference room.
- A goodbye message with a reminder of tomorrow’s schedule.
- Reminders of the event schedule for guests arriving at your venue.
- Personal messages such as birthdays, anniversaries, or to welcome a new baby.
- And more!
3. Instructional Communication
Many government buildings or businesses that have long lines place a small LED sign or two in strategic locations along the line. This might provide tips on how to fill out their form properly, link to online resources that may accelerate the process, answers to FAQs, estimated wait times, directory, and more. Depending on the type of sign you order you may be able to post HD images and videos. This empowers you to create a visual “How To” for both employees and consumers. Maybe how to use a new gadget you have upgraded to such as wireless power transfer or other office automation.
4. Safety Protocols
Paper signs remain an effective method of communicating safety protocols, and there are several signs that you may be required to post on-site—such as OSHA signage. The advantage to a digital sign is that you can provide company-specific examples and rotate more than one safety message. This could be a reminder of how to dilute cleaning chemicals, COVID protocols, reminders for your company’s greatest area of opportunity, and more.
5. Table-Side Menu
Visualize your menu and specials with a lobby or tableside small LED sign. For example, reading the ingredients of a delicious seasonal dish can be enticing—but adding a photo is even better. As a daily special or seasonal dish, the expense of reprinting your menus is too high. By adding a small screen to each table, you can share mouth-watering photos of your specials. Be sure to mix in photos of soups, salads, drinks, and desserts to encourage upsells. If not specials, photos of breakfast, lunch, and dinner items that aren’t pictured in your printed menu.
6. Visual Retail Catalog
Enhance the customer journey by providing photos or videos that showcase upsells. For example, a full outfit with accessories that will entice customers to purchase more than one item. Or a laptop with a laptop bag and a matching smartphone and notebook case. Or photos of 3 different home interiors featuring the same couch or home accessory. The goal is to help consumers visualize how your products will look and function in their life, while increasing your ticket average.
7. Cross-Channel Marketing
The more consumers engage with your brand the better—so utilize your small LED sign for cross-channel marketing. This can be as simple as:
- Sharing your website URL or social media channels.
- Sharing a VoIP phone number unique to each sign to track conversions.
- Creating and sharing a branded hashtag.
- Creating a social media contest encouraging them to post about your brand.
- Sharing a mini video clip and inviting them to head online to watch more.
- Highlighting your online-only products, features, or services.
8. Connect and Engage
Feel free to have fun with your sign, sharing a combination of nice-to-know and creative information. With the ability to scroll or alternate a variety of text-only or visual images, consider sharing things such as the date, time, weather, company fun facts, local fun facts, trivia questions, local sports team updates, local event announcements, and more. This will make your business feel more like a friend than a brand only focused on making a sale.
9. Follow-Up Messaging
Utilize your small LED sign to follow-up on information shared on your larger roadway or lobby signs. Or maybe to follow up with recent audio broadcasts. For example, if you make a promotional announcement in your grocery store or retail location, schedule your signs to immediately show images of the brand or product you just highlighted. If it’s a sign in your employee breakroom, utilize your sign to follow up on company-wide initiatives. If you announced an upcoming special event on your roadway sign, utilize smaller indoor signs to share more details—such as the date, time, photos, videos, and more.
10. Digital Art
Digital art is an emerging industry. This includes purchased digital art or proprietary art you have designed for your company. When it comes to art, don’t limit yourself to just one sign, as you can create a video wall or custom installation with any combination of small led sign. Unlike traditional art, you can swap out your digital art at any time. This includes fun installations such as a screen that looks like a real-life aquarium or branded art for a special event.
Don’t feel limited to the ideas above, as your options are endless, and include alternating a variety of the ideas above in one sign. If you would like to learn more about the benefits of investing in a small LED sign reach out to Mega LED Technology today. We have a variety of small signs to choose from that can be placed in windows or mounted anywhere internally or externally.
