Wondering why you should buy LED screens for your business? Businesses across every industry are ditching or swapping out some of their printed POP in exchange for digital alternatives. From scrolling signs to large text-only signs and HD signs of every size. If you don’t currently have digital signs, you may not be clear on their benefits. Below are the top 10 reasons to upgrade your signage.
#1 Multi-Purpose Signage
Unlike printed signs that share a static message, digital signs are multi-purpose. You can easily post a mix of ads, promotions, safety messaging, art, and general communications. To buy LED screens such as scrolling signs, you can scroll through a variety of sentences. Maybe your hours, daily special, and an inspirational quote. HD signs can be prescheduled to alternate between as many displays as you want to share. For example, a church timing their signs to the arrival and departure of their congregation, wedding guests, community event, and more.
If your sign has HD capabilities, you can post text, motion graphics, ads, and videos. Mount to the wall, in the window, on your building’s exterior, on a pole, pedestal, or custom mount.
#2 Time-Saving Signage
Not only can your signage and displays be preprogrammed, but it can also updated in real-time. For example, if your restaurant just ran out of the dish on one of your promotional displays—you can remove the promotion from the mix in seconds.
And no more fumbling with changeable letter signs, erasing and rewriting chalk and whiteboard signs, or braving extreme weather to update or place signage. You’ll also save time in the sense that you can reuse many of your digital ads, unlike most printed signs that will fade and wear with time.
#3 Vibrant and Visible
Even small digital signs can be viewed from about a block away. The larger your sign and the higher the definition, the further your sign can be viewed. This is one reason many gas stations, hotels, and motels have switched to digital.
They’re simply harder to miss, making increased viewing an excellent reason to buy LED screens! An impressive 80% of consumers have visited a business after seeing their digital sign. But you must not forget that design matters. Maximize visibility with catchy phrases and engaging visuals. If this isn’t in your wheelhouse, you can hire a digital sign designer. If that isn’t another reason to buy LED screens, here’s a few more!
#4 Interior and Exterior Placement
Unlike printed POP, you can’t just buy LED screens. Instead, your sign is built from scratch to your precise specs. This includes the internal components for interior or exterior placement. Not to worry if you live in an extreme climate, as our signs are temperature tested in environment chambers for heat exceeding 160 Fahrenheit and as low as -40 Fahrenheit. We also have signs placed in every climate found in North America.
When you place your order, we will talk you through your options including size, mount, frame, mount height, desired viewing range, color, full HD, pixels, and more.
#5 24-Hour Signage
Your new sign will light up the night sky! You may not have a need for a sign that is on 24-hours a day, but if you do—LEDs are the way to go. The darker it is outside, the more your sign will stand out. Even if your business is not open, you will attract the attention of those who are driving or walking by. It’s simply another way to build brand awareness. If your business is open late or 24/7, it’s an excellent way to let prospects know you’re always open for business.
#6 Promote Smaller Services
Another reason to buy LED screens, is that you aren’t limited to promoting just your popular items. For example, a hair salon may limit its printed signs to high-ticket items such as lash services, hair extensions, blowouts, and coloring. However, with a digital sign, you can mix in upsells such as deep conditioning, waxing, threading, paraffin, and more.
#7 Hyper-Target Demographics
\To make the most of your marketing budget, your printed POP targets your best sellers or your primary demographic. With digital, you can mix in ads that target a larger range of products and consumer demographics. Or that target consumers by the time of the day.
For example, a car dealership can alternate through used vehicles, new vehicles for purchase, and leased vehicle pricing. Or a restaurant can time messages for breakfast, brunch, lunch, Happy Hour, dinner, wine, and dessert. A retailer can highlight diversity of every kind—gender, age, ethnicity, culture, style, and more. This reason alone inspires many business owners to buy LED screens.
#8 Automated Real-Time Data
Your new sign is connected, which means it can provide automated real-time data. This can include:
- Traffic times
- Line wait times
- Gas prices
- Investment rates
- And more!
#9 Environmentally Friendly
Neon signs are beautiful, but they utilize toxic gasses such as Mercury and Argon. This means the sign can’t be recycled in a sustainable manner. However, LED signs are non-toxic, utilizing electricity and diodes. When your sign dies, it is 100% recyclable. LEDs are also energy efficient. They draw 80 percent less energy than fluorescent and incandescent lights. And no more changing light bulbs!
LEDs are built to last, and maintenance is minimal. The exterior of your new sign can simply be dusted with a microfiber cleaning cloth and an electronics-safe solution. The interior and all components should be inspected once a year by a digital technician. This inspection can minimize repairs by catching faulty wires and connections before they become a more costly repair.
In terms of lifespan, you will enjoy an average of 100,000 hours of run time. If you have your sign on 24 hours a day, this is about 11 years, much longer if your sign is only on during business hours. Many Mega LED Technology clients have had their sign for 15+ years, which is since we installed our very first LED signs!
Ready To Learn More?
If you are ready to buy LED screens or would like to learn a bit more before you invest, we invite you to reach out to the team at MEGA LED Technology today. We will answer your questions, show you our gallery of signs similar to what you are considering, and provide you with a free quote. Let’s get started!