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Sometimes people get caught up in the uniqueness of LED signs, and forget that they’re a tool just like any other marketing medium. Rather than reinventing the wheel, stick to the basics and craft marketing messages that will extend your reach and increase your business’ foot traffic like nobody’s business. 1. Keep it simple. Simply […]
Investing in a digital sign is a big step towards improving your business, but you also have to make sure you’re getting the right sign. Choosing the right sign means considering your budget, your needs, and what your sign’s overall purpose will be. During this process, one of the most common questions business owners ask […]
Right about now—and for weeks to come—your prospects are being totally bombarded by a barrage of constant, unrelenting holiday messages. Sales, greetings, winter weather watches, food drives…well, you get the idea. But how do you stand out? Luckily, LED signs are the perfect solution to twinkle just a little bit brighter and catch your customers’ […]
“If it ain’t broke, don’t fix it.” Wise words to live by, but are they always true when it comes to your marketing strategy? What if you didn’t even know it was broken in the first place? For decades, print, TV and radio ads have dominated the marketing landscape. There was no alternative that could […]
LED signs are revolutionizing the way businesses attract customers and grow. Digital signs are cost-effective and efficient, and are quickly replacing older, static signs such as indoor displays, billboards, window displays and marquee signs. MEGA’s Alpha signs in particular excel as marquee sign replacements, and if you haven’t upgraded yet, now might be the time […]
Our Premier LED outdoor signs are a big investment in your business, and safeguarding that investment is crucial to see results for years down the road. Read on for tips on how to properly care for your new LED sign, protect it from the elements, and keep it safe from wear and tear. Keeping Your […]
Finding the right LED sign to display in the window of your business is tough, but the reward is well worth the effort. LED signs can deliver incredible ROI for your business, but the key is finding the right display. Today, we’ll talk about six of the things you should look for before pulling the […]
Like every other industry, the LED industry is made up of myriad companies with totally different pros, cons and products. Manufacturer A might be one of the best sign makers for your neighbor’s business, but they could be a terrible choice for your business. Companies, warranties, guarantees, products and results aren’t created equal. You’ll need […]
LED signs make your business stand out, this much is true. But there are important considerations you need to make before you set up your own LED messageboard—decisions that can make or break your advertising efforts. Top-notch content. Rock-solid design and manufacturing. Fast, efficient customer support. These factors are all crucial, but there are a […]
Nothing can damage your reputation as a LED sign dealer more than pushing bargain-bin LED signs from parts unknown. In the short term, these dealers might see a minor boost in sales as they flip those signs for a pretty penny, but what’s the damage in the long run?
You guessed it—a flood of complaints from previously happy buyers, returns, bad reviews, astronomical wait times for maintenance (which lead to more customer frustration), and eventually…
Well, no more business.
Cheap is as cheap does, but some folks are so shortsighted they’d rather risk damaging their most important relationship—the one they have with customers—over a few bucks.