Hey everyone I'm David, COO of MEGA. If you enjoyed this post enter your email below which will enable you to receive fresh content delivered straight to your email inbox.
For some companies, advertisements are all about generating buzz with artsy commercials.
They’re out to win awards for their touching monologues set over sepia-toned backdrops of quiet farmland—you know, the kind of commercial you waste 30 seconds watching, and think to yourself:
“What on earth are they trying to sell me?”
These people don’t get it. They sit in little echo chambers bouncing the same stale ideas around, and what they wind up with looks more like a B-list movie than an effective ad.
Unfortunately—or rather, fortunately—you and I don’t have multi-million dollar marketing budgets to waste on celebrity voice actors and fireworks.
Firing off whatever comes to mind across your snazzy new LED display probably isn’t the best marketing decision. It’s certainly easy to do, but it’s not effective.
But how can you tell the difference between a good message and a bad one?
It’s crucial that you know for sure, because bad advertising doesn’t just miss out on sales—it can irreparably damage your brand and your future success.
Answering that question involves, well, asking several more questions.
So here they are—5 questions to uncover whether your advertising content is helping or hurting your brand.
Saying isn’t selling. You’d be making a big, big mistake if you don’t put some thought into exactly what message is going up on your LED sign.
Yes, sometimes it doesn’t hurt to purely provide information. But LED message boards are first and foremost tools for advertising, and we have to treat them as such.
That means loading them with persuasive, hypnotic calls to action (CTAs).
Let’s cut through the marketing lingo and get down to brass tacks—CTAs are what make the difference between passing curiosity and a “gotta have it right now” mentality.
Sound good? Here are the 4 basic components of a quality CTA…
We’ve already addressed some common issues people take with LED signs. However, some complaints about digital signage, in some situations, can be warranted.
Those issues stem not from LEDs themselves, but more frequently are the result of misuse or plain anti-social or selfish behavior by business owners.
Yes, your LED sign is yours. But other people have to look at it too, and there’s a big reason why you don’t want to be that guy when it comes to advertising:
Your brand will suffer, and so will your sales.
So without further ado, I present to you…3 Ways to NOT Annoy Your Neighbors with LED Signs.
The word imported triggers very different feelings depending on what exactly is being imported.
French wine? Sign me up.
Italian loafers? Yes please.
Egyptian cotton? Sure.
Chinese LED signs?
One of these things is not like the others.
That “Made in China” label is a red flag for most consumers. It seems like Chinese manufacturers are capable of screwing up everything from baby toys to computers.
LED signs are no different. Let’s take a look at some of the key issues you’ll face purchasing a sign manufactured in China.
Would you mind investing in a low-quality sign to display your marketing messages for years to come?
Then why do I see so many examples of substandard signs every time I’m driving around the city?
I think it’s partly because buyers don’t know what to look for. Because bad signs are so widespread, they just don’t know what quality looks like.
I want to save you from the heartbreak of disappointment. Let’s go through some of the key aspects affecting LED image quality, and why you don’t need to settle for second best.
Let’s dive right in—an LED sign needs software to function properly. Great hardware is a step in the right direction, but it needs excellent software too. If you don’t believe me, try uninstalling every single app on your phone.
Problem is, some companies make their software so technical that only people with a PhD can understand it. And sometimes LED software just doesn’t work.
And software is pretty darn important. Well-made LED software means the difference between smooth sailing and tearing out your hair in frustration.
Here’s why our software falls into the first camp, and why it’s going to make your advertising life a thousand times easier.
The biggest critics and skeptics of LED signs are usually people who’ve never used one, never plan to, and aren’t very good at checking the facts.
Obviously I’m a little biased, too. I work for a sign manufacturer, after all; I encourage you to do your own research about LEDs and make your own decision.
But I want to take a look at 5 myths surrounded LED signs and try to set the record straight as objectively as possible. There’s a lot of misinformation going around, like…
Branding has been a marketing buzzword for a while now. Still, a lot of companies have the wrong idea about what branding is supposed to accomplish.
Branding does not mean coming up with snazzy logos, witty slogans and eye-popping packaging. Well, it can mean those things. But branding is much, much more than what you can see and hear.
When I say branding, what I’m really talking about is the entire image of your company, from top to bottom, exactly how your customers see you.
If your company was a person, we might call your brand your personality.
Right now your potential customers and visitors are wading through a sea of messages—holiday sales, seasonal greetings, winter weather advisories, calls for donations, food drives…you get the idea.
How do you stand out? And just as importantly, what message do you need to get across as the winter festivities reach a fever pitch?
No matter what your industry is, LED signs are the best solution to holiday advertising—and the rest of the year.
They’re the perfect combination of visibility, excitement and true 24/7/365 broadcasting. Let’s look at a few of their specific advantages when it comes to surviving this winter and beyond.