16 Feb

Are Church LED Signs an Expense or an Investment?

Are Church LED Signs an Expense or an Investment?

Over and over again, businesses and churches who go with LED sign solutions find out that their new sign plays a pivotal role in the growth and outreach of their organization.

But of course, one of the biggest questions you probably have is just how much one of these church LED signs is going to cost—and that’s definitely a fair question.

Consider a 4k TV. Any electronics you buy are going to have an up-front cost associated with them, right? In the TV’s case, that cost is fairly high—but what about the benefits you’ll derive from the TV over time? There are certain not-so-tangible benefits to owning a TV (like socialization and fun) that you can’t put a price tag on. LED signs, on the other hand, DO have tangible benefits.

But before we get into that, we have to talk about the costs of owning an LED sign. Over time, you’ll need to spend money on:

  • Hardware and software, plus initial installation
  • Design
  • Content
  • Maintenance
  • Electricity
  • Etc.

Of course, choosing the right church sign manufacturer is critical to minimize your maintenance and utilities costs. Getting your money’s worth right off the bat should be your game plan, so be sure to do your homework when it comes to manufacturers.

But with that said, LED signs are worth a lot more than their ticket price.

Unlike TV ads or radio spots, advertising with your LED sign gives your church long term benefits like:

  • Promoting and marketing your church (yes, it’s still marketing even though you’re a church)
  • Improving outreach with your community
  • Reaching potential new members of your congregation
  • Enhancing visibility
  • Etc.

The exciting thing about LED signs is that YOU own the advertising medium. It’s basically like owning a newspaper without the hassle.

Yes, there is an upfront cost with buying church signs, but the potential return on your investment over the next few years is absolutely staggering.

Small businesses, for example, report nearly a 150% increase in business after purchasing an LED sign. Let that sink in!

Buying a church LED sign isn’t an expense like napkins or electricity—it’s a big marketing investment that keeps on giving.

About Daniel Soriano

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