Like every other industry, the LED industry is made up of myriad companies with totally different pros, cons and products. Manufacturer A might be one of the best sign makers for your neighbor’s business, but they could be a terrible choice for your business.
Companies, warranties, guarantees, products and results aren’t created equal. You’ll need to put in some work to figure out which one is the right fit. That means online research, looking at real-life results and demonstrations, and going with your gut feeling in your interactions with each company.
Uncovering the truth about each LED sign manufacturer is a process. You have to examine how each company reacts under pressure, whether they try to upsell you on products you don’t actually need, how quick they respond to your inquiries—these are all a big, big deal with such a huge investment.
No matter who you choose for your next LED display, here are a few outstanding character traits each manufacturer should possess before you pull the trigger:
If it’s the middle of your peak business hours and your sign is on the fritz, you’ll be sweating bullets if your “customer service” team takes 24-72 hours to respond to questions.
Pushing the boundaries means bringing customers the cheapest, highest quality, most effective sales tools possible.
You’ll be working with LED software a lot, and trust me—you’ll want it to be as easy as possible.
Customized content is the key to LED selling success, so run the other way if a manufacturer doesn’t make personalization a top priority.
For dealers, it’s vital that the manufacturer won’t be cannibalizing sales from their partners’ coverage areas! Otherwise, you’re basically signing up for a high-tech pyramid scheme.
Whether you need customized design, technical information, or anything in between, their team MUST know their products inside and out.
Customized material obviously takes a little longer to implement, but you’d be amazed that some companies take MONTHS where others take weeks or days.
That means NO LOOPHOLES for you. A dodgy warranty is usually a smokescreen for a poorly constructed sign, neither of which are good news for your business.
That means educating your on the ins and outs of each bell and whistle on your new sign, making it simple to install the content you need, and educating you on LED sign best practices when it comes to advertising.
Competition is fierce in the LED industry, so you have absolutely no reason to settle for second-best. Ask questions, demand more. You deserve nothing less.
And it wasn’t always like that. In the Wild West days of LED signs, buyers were forced to choose from a handful of sparse options. By design, you were nearly always forced to choose sub-optimal manufacturer. But not anymore.
And remember, an LED sign is a major investment. It’s not like a restaurant, where you can have one bad meal and choose to never eat there again. Choosing an LED manufacturing partner who doesn’t respect and cherish your business relationship is a recipe for disaster.
Look for an LED sign manufacturer who possesses all 9 of the traits we talked about above. It might take a little longer than picking the first one you come across, but the results are totally worth it—a better warranty, quality parts, more ROI for your business, and peace of mind for the lifetime of your sign.
Hey everyone I'm David, COO of MEGA. If you enjoyed this post enter your email below which will enable you to receive fresh content delivered straight to your email inbox.