Not all LED signs are created equal, and that means not all LED signs are equally effective at delivering the message you desire.
LED signs are not a set-and-forget solution to your marketing woes, but they are incredibly powerful. Instead of becoming like all of the other businesses in town, take a look at these tips to maximize your LED experience and get the biggest ROI you possibly can.
During the honeymoon period after owners first buy their LED signs, everything is new and exciting. Writing new content is fun and rewarding, and people are trying to ensure they get a return on their investment.
But after a year or so, interest wanes. The sign isn’t new and ‘cool’ anymore. Businesses might forget they’re displaying last year’s Thanksgiving ad when Easter is right around the corner, meaning their LED signs aren’t living up to their full potential.
But your LED sign will remain relevant as long as you own it—as long as you put some effort into keeping it updated. Coming up with new and exciting content on a regular basis might seem like a chore, but it’s the only way to continue pulling in customers with your sign.
If content planning isn’t your forte—or you simply don’t have the time—consider hiring someone else to do it for you. The rewards are well worth the effort.
As always, content quality is vital to see real success with your LED sign. Some factors are especially important for the LED medium, such as font size, timing and resolution, while others—like basic sales principles—are important no matter where or how you’re advertising.
LED signs need content with bold text, readable fonts, and animations that support the message you’re trying to deliver. They also need to be short and concise enough to deliver your full message before a viewer has time to move past your sign.
Your LED sign simply can’t display the same messaging 24/7. Your customers are going to get used to the same stale content and eventually your sign will just be background noise on their daily commute.
To get regular views and a fresh set of eyes on your sign as often as possible, you need fresh content. That can be as simple as scheduling specific content to display at certain times of the day, or even on certain days. Scheduling is a cinch with modern LED software, and lets you take into account changing factors that can make or break your sales message.
OK, this is pretty self-explanatory. But one of the powerful things about LED signs is that they can display your message 24/7 and can be changed at any time of the day.
Bad signs are difficult to work with, meaning it’s difficult or frustrating to change up your messaging. Bad signs are also prone to breakdowns, meaning you lose precious time waiting for parts or repairs that could have been spent winning customers.
If you’re looking for a good sign (or a great sign) then you’re in the right place. MEGA’s signs are made with ultra high-quality parts, they’re super customizable, and our customer service is second to none. Give us a call and see for yourself!
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