Many of our customers are surprised to learn there isn’t just one type of LED message board. But despite the choices we have available, choosing the perfect LED sign for your school really couldn’t be easier! First, we just need to answer a few questions: Will your school LED sign be inside or outside? How […]
The key word here is great. If you’re looking for a second-rate church sign, you’re in the wrong place. Great church signs are the perfect way to spread your message far and wide to keep your current congregation up to date and reach potential new members like never before. In our opinion, the best church […]
Many people are surprised to discover there’s not just one kind of LED sign, but picking the right church LED sign doesn’t have to be complicated. In fact, the process starts by answering a few questions: Will you place your sign outside or inside? How far will viewers be from your sign? How fast will […]
Like every other industry, the LED industry is made up of myriad companies with totally different pros, cons and products. Manufacturer A might be one of the best sign makers for your neighbor’s business, but they could be a terrible choice for your business. Companies, warranties, guarantees, products and results aren’t created equal. You’ll need […]
LED signs make your business stand out, this much is true. But there are important considerations you need to make before you set up your own LED messageboard—decisions that can make or break your advertising efforts. Top-notch content. Rock-solid design and manufacturing. Fast, efficient customer support. These factors are all crucial, but there are a […]
Imagine you just bought a spiffy, top-of-the-line laptop. It’s the most elite model on the market, and you’re getting ready to do some serious gaming/photoshopping/online poker. The thing runs great for a while, then all of a sudden it fizzles out and never turns on again. It’s steaming hot to the touch, like your laptop […]
For some companies, advertisements are all about generating buzz with artsy commercials.
They’re out to win awards for their touching monologues set over sepia-toned backdrops of quiet farmland—you know, the kind of commercial you waste 30 seconds watching, and think to yourself:
“What on earth are they trying to sell me?”
These people don’t get it. They sit in little echo chambers bouncing the same stale ideas around, and what they wind up with looks more like a B-list movie than an effective ad.
Unfortunately—or rather, fortunately—you and I don’t have multi-million dollar marketing budgets to waste on celebrity voice actors and fireworks.
Saying isn’t selling. You’d be making a big, big mistake if you don’t put some thought into exactly what message is going up on your LED sign.
Yes, sometimes it doesn’t hurt to purely provide information. But LED message boards are first and foremost tools for advertising, and we have to treat them as such.
That means loading them with persuasive, hypnotic calls to action (CTAs).
Let’s cut through the marketing lingo and get down to brass tacks—CTAs are what make the difference between passing curiosity and a “gotta have it right now” mentality.
Sound good? Here are the 4 basic components of a quality CTA…
We’ve already addressed some common issues people take with LED signs. However, some complaints about digital signage, in some situations, can be warranted.
Those issues stem not from LEDs themselves, but more frequently are the result of misuse or plain anti-social or selfish behavior by business owners.
Yes, your LED sign is yours. But other people have to look at it too, and there’s a big reason why you don’t want to be that guy when it comes to advertising:
Your brand will suffer, and so will your sales.
So without further ado, I present to you…3 Ways to NOT Annoy Your Neighbors with LED Signs.
Would you mind investing in a low-quality sign to display your marketing messages for years to come?
Then why do I see so many examples of substandard signs every time I’m driving around the city?
I think it’s partly because buyers don’t know what to look for. Because bad signs are so widespread, they just don’t know what quality looks like.
I want to save you from the heartbreak of disappointment. Let’s go through some of the key aspects affecting LED image quality, and why you don’t need to settle for second best.