“If it ain’t broke, don’t fix it.”
Wise words to live by. But are they always true?
What about when it comes to your marketing strategy?
For the better part of a century, the trifecta of print, radio and television were all you and your business needed to haul in new customers and generate sales.
Not so anymore.
While it’s true that there’s no such thing as bad publicity, there are certainly more effective ways to get publicity—chiefly by modernizing your advertising efforts, using a combination of digital signage, online and social media marketing.
Creating content is one of the biggest challenges you may face when it comes to your digital display. Although knowing what works and what doesn’t for your customers may be a result of some hit and miss, it’s still important to deliver a well thought content on your outdoor LED sign. If you’re looking for […]
People usually see community boards as boring, outdated and old school. When you walk along the neighborhood, you can see a community notice board that is always out of date, almost invisible and completely uninteresting. Thankfully, some communities in the country have decided to make a difference by updating their tools and switching to digital […]
In these modern times, it is important to have the right avenue in conveying important messages that can affect people’s safety and quality of life. Information is powerful. But it has to be properly delivered to the concerned individuals and should create the desired impact that can inspire action and change. Everyday people are exposed […]
The arrival of spring brings a lot of positive energy for businesses everywhere. The weather is looking great and people are becoming more energetic as they prepare for summer. Spring also signals rebirth and renewal so people will surely be looking forward to replacing their old stuff with the new ones. If you’re a small […]
No matter what you do, there will always some item in your inventory that just doesn’t sell the way you want them to. Whether it’s a result of result of changing trends, or an error in ordering, inventory, those items that are sitting on your shelf far longer than its desired time can affect your […]
Here’s an idea: your next loyal customer might be walking on the sidewalk in front of your store. He might be looking for something that you alone can give him. He might be on the lookout for a cool restaurant to hang out in, or a coffee shop that offers his kind of drink. But […]
Imagine walking along the street and seeing promotional ads that uses the old cliché and product spiel. Will you bother to check what they are offering? But what if you see an ad that speaks in a way that you can relate to, and uses words that are familiar to you, will you find it […]
Managing a restaurant from sun up to sun down may be rewarding, especially when you’re starting to gain loyal followers of your brand. However, a restaurant business may also be one of the hardest businesses to manage because of its hectic schedule and the pressing demands to keep it in order, updated and fresh. One […]
Hosting an in-store event is one of the most effective ways to drive foot traffic, feature a new product, meet potential clients or reward loyal customers. But for an event to be a success, you have to make it interesting enough to draw in the right crowd and give you your desired effect. A promotional […]