“If it ain’t broke, don’t fix it.”
Wise words to live by. But are they always true?
What about when it comes to your marketing strategy?
For the better part of a century, the trifecta of print, radio and television were all you and your business needed to haul in new customers and generate sales.
Not so anymore.
While it’s true that there’s no such thing as bad publicity, there are certainly more effective ways to get publicity—chiefly by modernizing your advertising efforts, using a combination of digital signage, online and social media marketing.
Competition is a great thing. It encourages businesses to become better in providing quality products, excellent customer service and unbeatable after-sales support. But this competition also caused a lot of business to fold because of the pressure of having to go extra mile to at least have a fair share of a particular niche. […]
Summer will be here in a few weeks. If you own a business that is related to tourism, food, summer activities and others, this is your opportunity to improve your business and increase your profit. Unlike other businesses, seasonal business is more challenging to manage. Off peak season can be a drag for some […]
Every year, a lot of people try their hands on creating their own business. Unfortunately, a big percentage of these new business eventually lose it after a couple of months or maybe a few years. One of the biggest reasons for this breakdown is competition. With all the entities selling the same items or offering […]
When using LED sign technology in advertising your business, it’s essential to invest only in high quality digital display. The way you present your business through your electronic message board will have great impact on your brand’s image and authority. So before you spend your money digital signage, it’s important to educate yourself about the […]
Creating content is one of the biggest challenges you may face when it comes to your digital display. Although knowing what works and what doesn’t for your customers may be a result of some hit and miss, it’s still important to deliver a well thought content on your outdoor LED sign. If you’re looking for […]
One of the secrets of the success of popular brands is their effective brand story telling. Every year, thousands or even millions of dollars are invested in creating brand stories that are distributed through TV networks, publications and internet especially in social media. If you own a small business, however, telling your brand’s story is […]
In the competitive world of retail industry, adding a touch of sophistication and modernization in your retail store is one sure way to boost people’s interest. It easily differentiates you against other brands and gives your customers something new to talk about. However, business owners often believe that modernizing businesses need a big amount of […]
An effective LED Sign content doesn’t just bombard audience with different messages. Instead, it encourages people to respond, react, think or take action after reading the content. However, only few businesses are able to successfully pull this off. Other companies are stuck in mediocre content that causes them to lose great opportunities to establish their […]
Your LED sign can work wonders for your business. Or at least this is what you were told by the agent that convinced you to purchase a full color LED sign for your small business. But if you are already using your digital display for quite some time and you’re still not getting the result […]