Branding has been a marketing buzzword for a while now. Still, a lot of companies have the wrong idea about what branding is supposed to accomplish.
Branding does not mean coming up with snazzy logos, witty slogans and eye-popping packaging. Well, it can mean those things. But branding is much, much more than what you can see and hear.
When I say branding, what I’m really talking about is the entire image of your company, from top to bottom, exactly how your customers see you.
If your company was a person, we might call your brand your personality.
Brands—like personalities—can repel or attract people. Brands can be likable, serious, prestigious, clever, boring, or any other trait you can come up with.
And getting customers to fall in love with your brand is the most effective way to achieve business growth. Rather than buying your service or product, they’re buying you.
LED signs are an essential tool for companies looking to grow or maintain their brand image because they have the same appeal as online media like Facebook and Twitter—they’re bright, fun and attractive.
Here’s how to put your LED sign to use creating the best brand possible.
Indoor LEDs offer high resolution and can be integrated within your store alongside or in place of more traditional marketing tools.
For example, grocery stores may be able to replace paper or cardboard displays with brighter, more visible LEDs to cut down on material costs and see greater sales.
A few key takeaways regarding indoor LEDs:
Outdoor signs serve a different purpose from indoor signs, and of course they’re also a heck of a lot bigger. That’s because your outdoor displays are sending a much bigger message, one that’s often supplementing or replacing more expensive TV, radio or print ads.
And that message is:
“We’re here, and we want your business.”
Well, hopefully it’s a little better than that. But you get what I mean.
Outdoor signs are meant to get foot traffic in your store (so later your indoor signs have something to do). Here are a few keys to branding with outdoor LED signs:
If successful brands are valuable, it follows that successful branding means providing value.
LED signs by themselves aren’t going to exempt your company from helping customers solve their problems.
They will make it much, much easier for you to distribute your knowledge and reach a wider audience who might be hungry for help.
Of course, no marketing tool is a quick-fix or a band-aid for poor company image. Used correctly, however, LED signs make building an awe-inspiring brand a whole lot easier.
Hey everyone I'm David, COO of MEGA. If you enjoyed this post enter your email below which will enable you to receive fresh content delivered straight to your email inbox.
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