Posts Tagged ‘LED Sign’

Reasons Why Your LED Sign Advertising Isn’t Working for Your Business

Friday, March 28th, 2014

Your LED sign can work wonders for your business. Or at least this is what you were told by the agent that convinced you to purchase a full color LED sign for your small business. But if you are already using your digital display for quite some time and you’re still not getting the result you need, there might be something that isn’t right.

outdoor-led-sign

Below are just some of the things that can tell you why your LED sign advertising is not working.

You do not know who your target market is

When you identify and understand your audience, creating a content that appeals to them becomes easier. But if you’re not really particular about who is seeing your ads, you might be wasting a lot of valuable time and money. Not having a clear picture of who you are talking to can lead to a lot of advertising mistakes that can be vital to your brands’ success.

Wrong Location

LED Signs are proven to be more visible than other traditional types of outdoor advertising. However, putting your electronic display in the right location plays a vital role in the effectiveness of your advertising campaign. If you really want to get it right, double check if you have the right location for your message board and adjust if necessary.

You don’t have a specific person in charge

You can’t expect your LED sign to just deliver a message on its own accord. Although there are outdoor or indoor LED boards that can be automated to deliver the right message at the right time, it is still important to have someone who is in-charge about your LED sign. This person is the one assigned to make sure that your LED board is functioning the way it should. He must also be quick to respond whenever there is typographical or technical error happening and must know who to contact whenever there is a problem in your digital display

Addressing these common issues ensures the effectiveness of your LED display and will let you avoid any unnecessary incident in your advertising.

 

 

A Step by Step Guide on Creating Content for Your LED Sign

Friday, March 21st, 2014

Now that you have purchased your LED sign display the next thing that you should be thinking about is how you can effectively use it for your business. Yes, your digital display won’t work the way you want it to if you don’t have the right content. But how can you really create a content that will win the hearts of your target market?

Should you hire a professional to create it for you?

led-signs

Well, somehow, you should. But that question deserves another blog post. So here, let us first give you some guides on content creation for your sign. Ready? Here are some of our tips.

1. Start with a goal
You can do a lot of things with your full color LED sign, but you may have to have a direction and ultimately a goal to keep all your efforts streamlined. Think about a short term and long term goals. Imagine what your digital display should look like and write down what you expect to achieve within weeks, months or years.

2. Get to know your audience
Write down the age and gender of your target audience and write content that specifically appeal to this segment. You can also take note of their lifestyle, religious practices or cultural activities and other information to get a better image of who they are.

3. Know your strengths
What do you have that others don’t? What do you think you can do for your customers that can make them stick around? Highlight those in the things in your content. Don’t over promote and make sure not to promise anything that you can’t fulfill. Just look at what you do best and let the people know about it.

4. Find your voice
Your voice or the way you speak to your customer should be in line with the image you want your customers to see. Do you want to look professional and authoritative? Or do you want to look more approachable and fun? Your choice of words and the graphics you use in your digital display should coincide with what your brand image.

5. Don’t forget to get some feedback
After you launched your LED sign you should devise a way to measure the effectiveness of your campaign. You can start by asking your most loyal customer about what they think of your new marketing campaign. Your staff and other stakeholders are also a great source of feedback. Hear their thoughts and don’t be afraid to adjust when needed.

 

4 Important Factors of an Effective LED Sign Advertisement

Wednesday, March 19th, 2014

Just by walking around the city, you will see a lot of advertisement vying for people’s attention. From printed ads, TV ads, to billboards and LED screens, various companies try their best to engage potential customers and introduce their brand through witty images and catchy videos.

led-sign-advertisements

Image Credit: flickr

As a small business owner, how can you make sure that your ads are getting enough attention amidst the competition? What should you do to bring value to your audience and get them to act in favor of your company?

Using a sophisticated advertising tool such as full color LED sign is a great way to get your content noticed. However, there are still some factors that will affect the efficiency of your ads. Below are four of them.

1. Duration
How many seconds do you really need to get your message across? That actually depends on your product or the location of your LED screen. If you’re targeting pedestrians and you’re addressing passersby in front of your store, chances are, you can get your ads a little longer. Keep it under 30 seconds not less than 15 seconds to make sure that your ads can be seen from start to end.

2. Format
Is your message big enough for people walking within 10 feet? How about from those that are driving 30 to 40 kilometers per hour? Can they clearly read your LED message board? If you want to make your ads effective, it’s great to determine what is the right size, and font style you should use in your ads. Always try to achieve balance and let people focus on the more important details down to the least important ones.
3. Design
An ad with sloppy, cheap design will never have a chance against your competitors. Instead of putting up mediocre content, sit down and take some time to decide how you want your LED screen look like. Ask someone in your team who knows how to create a poster or video to come up with something that represents your brand. Don’t forget to include your logo and company’s tagline for better branding.

4. Content
Do you need text heavy ads or should you go for image driven content? If you’re in a business that relies on visual signals like the auto industry, real estate, or a travel agency, definitely go for large and vivid images. Otherwise, you can use short, witty tagline to represent your brand and your product. And when you use words to advertise your business, make sure your fonts are big, bold and readable. Don’t forget to infuse fun in your content to keep it light and easy for your readers.

Take Your Business to Greater Heights this Spring Season

Friday, March 14th, 2014

The arrival of spring brings a lot of positive energy for businesses everywhere. The weather is looking great and people are becoming more energetic as they prepare for summer. Spring also signals rebirth and renewal so people will surely be looking forward to replacing their old stuff with the new ones.

Store Sign

If you’re a small business owner, or a startup entrepreneur, this is a great opportunity to boost your sales or give your business a much needed update. Want to know how you can make the most of the spring season? Read our tips below:

Examine current marketing practices

Before you move forward, it’s important to get an idea on how well or how bad your business performed in the last couple of months. Get feedback from customers, staffs and business partners have a look at your business from different perspectives.

If you’re using different promotional tools like LED sign display, electronic billboard or outdoor message boards, you must also check their effectiveness by asking feedback from your customers or other pedestrians in your area. From the information you gathered, you can update and customized to fit the current needs of your business.

Improve and update

As we welcome a new season, there will be new trends and holidays to celebrate. If you find your current practice lacking, take time to create a better marketing plan. Invest in new tool if needed or touch up anything that needs upkeep.

Read blogs, articles, or news related to your business to get a grip on what’s happening in your industry. Incorporate what you learned when creating a new marketing strategy for your business and discover new ways on how to promote your brand.

Get more personal

Instead of putting up scripted advertisement on your full color LED sign, why not try to put your message on your words to make it more conversational and personalized. Use words that can be easily understood by your customers and try to reach out to them by addressing their needs. Show concern towards your customers and they are most likely to return your efforts with loyalty.

Image Credit: flickr

Some Tips on How to Keep Your LED Sign Updated

Friday, March 7th, 2014

It is true that an LED sign can improve your business. Better exposure, wider market reached, increased visibility – these are just some of the things that you can enjoy after installing an outdoor LED sign.

But putting up an attractive business sign doesn’t resolve all your marketing problems. It’s a great tool to put your message out there where people have a higher chance of seeing it; however, it’s still up to you to keep it updated, relevant and eye-catchy day in, day out.

gas-price-led-sign

So before you expect a boost in sales, or long queues on the way to the counter, it’s time to create a solid plan on how you can keep your electronic message boards updated.

 

1. Highlight products
Maybe this is what pushed you to invest in LED sign, after all. To make your content more effective, utilize the full color features of your message board. Create content that is visually appealing. Highlight your products’ strongest points by giving trivia about the sources of your materials or a sneak peak of what a delicious pizza went through before becoming a delish food.

2. Give instructions
Inform people how they can enjoy your products for a longer period of time by displaying caring instructions and reminders. If you’re using unique packaging for your products, you can also teach your customer how they can swiftly open their purchase. Any information that seems to make life easier will surely be appreciated, so don’t forget to share it to your customers through your LED board.

3. Join festivals and local celebration
Holidays, festivals or any event, is a great source of additional sales for your business. Grab the opportunity to relate to your customer by sending out personalized messages for your community. Throw some trivia about famous people, or event that has anything to do with the celebration.

4. Introduce your company
Have you recently reached a milestone? Opened a new branch or celebrated your anniversary? You LED sign is a great instrument to share your business’ greatest moments with your customers. Remember to keep your messages fun and engaging so you can relate to your audience better.

5. Say Thank You!
These two words can have great impact on your business. Say thank you to your loyal customer or those first time buyers who decided to give your brand a try. Do it with engaging graphics or images to make it more entertaining. Want to make your customers more special? Say thank you with a reward or discount offer, especially during holiday season and other ocassion.

Want to learn how to use your LED sign better? Check back again for more tips and tricks.

Boost Your Brand’s Visibility with Sidewalk Signs

Wednesday, March 5th, 2014

Here’s an idea: your next loyal customer might be walking on the sidewalk in front of your store. He might be looking for something that you alone can give him. He might be on the lookout for a cool restaurant to hang out in, or a coffee shop that offers his kind of drink. But because your store sign is not catchy enough, he might be passing by your store a hundred times without noticing what your business can do for him.

outdoor-led-sign

If you’re a startup business, recognizing this opportunity is essential for your business’ success. Letting people know what you can offer, whether through an electronic billboard or full color LED sign, can increase the possibility of people walking into your store instead of walking past it.

One great opportunity to increase your brand’s visibility is to install a sidewalk sign in front of your store. Whether you’re in the food business, retail industry or service oriented business, you can definitely benefit from the additional foot traffic caused by this outdoor sign.

Using LED for your Sidewalk sign

A lot of businesses who recognize the benefits of great business sign are using sidewalk sign to advertise their new products or invite people to try daily specials. But if you want take this effort to a whole new level, you can also use LED powered business sign to create a catchier sidewalk sign.

Compared to static form of outdoor advertising, LED powered sign can be easily updated and refreshed depending on the need of your business. You should understand that keeping your signs updated is essential in delivering your promotional messages effectively. Once your message becomes old and outdated, it becomes irrelevant and boring for your customers.

If your goal is to drive more traffic inside your store, you should invest in a tool that not only sends out your message attractively but also delivers it in a timely manner. Hundreds or perhaps thousands of pedestrians walk past your store everyday. Imagine how you can increase your business if you can least turn a portion of that population into raving fans of your brand.
Open your business to greater possibilities by putting up a sidewalk sign.

Getting More Personalized Contents for Your Business Signs

Friday, February 28th, 2014

Imagine walking along the street and seeing promotional ads that uses the old cliché and product spiel. Will you bother to check what they are offering? But what if you see an ad that speaks in a way that you can relate to, and uses words that are familiar to you, will you find it interesting?

business-sign

As more and more business struggle to at least have a fair share of the market, different strategies are created to make sure that the promotional ads shown in LED sign displays, billboard or posters are interesting enough for its audience. One of the fail-proof ways to get your message across to your desired niche is to make your content more original and personalized.

Here are some ways create a personal content for your LED sign.

1. Get to know your target market
Before putting up any content, it is important to know who you are talking to. Create a profile by listing down the age bracket of your audience, their civil status, interests as well as their monthly income. These informations will help you determine if you have to sound cool or sophisticated, youthful or wise, or funny or professional.

2. Consider your location
A message that appeals to other part of the state doesn’t mean that it will also work in your city. Consider your culture, the values in your community or the overall mood in your neighborhood. Displaying a message that contains something that has meaning to the community will have more impact, not just to your target market but to the people around your location.

3. Send out greetings during local holidays and occasion
Participating in local holidays or celebrations will definitely affect your brand positively. Send out greetings to your customers to establish a better connection with your audience and build a lasting impression about your company.

How about you? Do you keep your content more personalized for your audience? Or do you still prefer to use what is already tried and tested in sending out your message to your audience?

LED Sign: A Must Have Tool in Schools and Universities

Friday, February 21st, 2014

In a young and vibrant environment, anything old and traditional is often found boring and uninteresting. But when you have to deliver news or announcements inside a campus, getting your message across in a timely manner can mean the safety and security of the students.

school-led-sign

image credit: EdiSellsTulsa | Flickr

As someone who has the authority in a high school or university setting, it is important that your message reaches your target audience when you need it most. It is not enough to make it informative, it is also essential that your message can engage and capture the attention of the students to get your desired result.

As technology advances, popular universities and colleges learned to adapt to the needs of the students by using different tools to deliver their message. One common trend that is seen in large campuses in the country is the use LED sign. What used to be a static sign is now filled with lights, special effects and entertaining graphics that are more appealing to the students.

Here are some of the reasons why LED sign is an ideal tool to be used in schools and universities.

1. Modern and updated look that appeals to the younger generation
When you’re sending out information to a crowd that is into the latest tools and gadgets, your bulletin board will surely fail in comparison. Full color LED sign has a sophisticated and modernized appeal that can increase the authority of your institution.

2. Ease of use
When you need to send different messages in a week, it is important to use a tool that allows you to control and update the content easily and efficiently. With LED sign, you don’t have to climb up a ladder to change the message every time you have a new message to display. This way, inviting students to an event, or announcing change in schedule can be done instantly and with ease.

3. More visual content
Today’s generation is not keen on reading lengthy content. If you need to deliver your message effectively, you must use images or short video that creatively communicates your content. Full color LED sign is an ideal tool for this purpose as it has the ability to display colorful contents and even has special graphics that are visible even from long distance.

Are you looking for ways to communicate with students more effectively? Keep you institution updated and change tradition message board to LED.

 

Make In-store Event a Success through LED Sign

Wednesday, February 19th, 2014

Hosting an in-store event is one of the most effective ways to drive foot traffic, feature a new product, meet potential clients or reward loyal customers. But for an event to be a success, you have to make it interesting enough to draw in the right crowd and give you your desired effect.

store-led-sign

image credit: NorbyZERO | Flickr

A promotional activity like an in-store event is not just for large companies with big promotional budget. With the right planning and preparation, you too can host an event for your small business. It’s a smart marketing move that can help increase sales and take your business to the next level.

If you want to hold a holiday party, a product launch and other in-store events, you have to have the right tool that can help you gather a crowd and deliver your message to your target market. A full color LED sign can be an ideal tool that can help make your in-store event a huge success.

Promoting your event

Planning and preparing for an event can take at least eight weeks. During this timeframe, you have to make sure that your customers are properly informed so they can also start spreading the word about your event. Encourage everyone to attend your in-store event by telling them about what to expect in the event and what they can get from attending it.

Days before the big day, hire a professional who can create an attractive image or video that you can display through an outdoor LED sign. The details such as the date and time of the event should be highly visible. If you’re going to host games or contest and promos related to your product, you can also promote it to give them more reason to visit your store. This will surely pique the interest of the pedestrians and will help gather more crowds on the actual day of your event.

Highlighting products

Indoor full color LED sign can introduce products and services in a way that traditional media cannot. It enables you to create images with effects and animation that can practically turn a simple group of text to the attention grabbing message. LED signs are also a great venue to showcase low selling items or other services available in your store. Put LED signs in different areas of your store to increase the effectiveness of your ads and to make sure more people will see it.

Ready to take your business to the next level? Leaflets and posters are not enough. Hold an in store event.

 

Keep it Light: Effective Ways to Add Humor to Your Business

Friday, February 14th, 2014

When we’re talking about business signs, we often associate it with straightforward text, plain colors and professional look. However, keeping it light and infusing a little bit of humor in your business sign can actually help deliver messages to your target market more effectively.

humor-led-sign

Image credit: Huffington Post

Everybody loves a good laugh, every once in a while. Although it’s sometimes hard to create a fun and enjoyable content without looking cheap and trashy, getting it right can absolutely be beneficial for your business. Instead of just putting a dull and boring content in your full color LED sign, why not make it more eye-catching by including something clever, cute or downright hilarious.

Here are some ways to include humor in your business.

1. In-store Sign and images
If you feel like your business signs are already outdated, you can turn it into something fun and witty by infusing a dose of humor on the images or designs you use in your signage. Add cool icons to labels and directional signs to lighten up the mood in your store. If you’re using full color led sign, remember to use fun graphics and animation to deliver your message efficiently.

2. Promotional Posters and Leaflets
People are more able to remember the things that make them laugh or smile. Make messages more relatable by using everyday funny moments in your promotional materials like posters, leaflets or brochures. Retail stores or even service oriented businesses can use a happy graphic to bring a smile to pedestrians and eventually gain their trust and confidence.

3. Window Display and product arrangement
You can add humor not only through images or videos, but through your product display as well. When styling your window display, look for a way to create a light and entertaining way to convey a feel good story. This is especially effective during special occasions like Holidays, Valentine’s Day or Thanksgiving season.

Everyone of us loves seeing something fun and exciting. Let people have a good time inside your store by displaying witty and entertaining messages through your bright LED sign. Just remember to keep it classy and avoid double meaning messages.