Posts Tagged ‘LED Sign’
Summer will be here in a few weeks. If you own a business that is related to tourism, food, summer activities and others, this is your opportunity to improve your business and increase your profit.
Unlike other businesses, seasonal business is more challenging to manage. Off peak season can be a drag for some entrepreneur that others, even consider venturing out to other kind of business to augment their income. That is why when the opportunity arises, it’s important to be ready to give your best shot and seize the opportunity to make your business shine.
Long before the summer start, get ahead of your competitors by creating a marketing plan for your business this summer. Include in your plan how you can better reach your target audience and how you can spread awareness about your products. If you haven’t installed an outdoor LED sign yet, you may actually consider investing in one to make your business look more modern and updated.
Update your promotional materials
If you are not getting the result you want for your business with your current marketing strategy, it’s time to touch up your promotional materials and give it a new twist. Check you fliers, brochures and leaflets if it is still in line with your current practices. Update the content of your indoor digital sign and make sure to fill it up with the catchy content to bring in more people to your retail store.
Take your product and services to the new level
Train your staff to handle challenging customers and unexpected situations. With the increase of foot traffic, it will be more difficult to address the needs of all your customers at once. Keep queue lines short by training your staff to provide quality and efficient customer service to all the shoppers.
Let the season reflect your business
Boost your business this summer by hanging seasonal decorations in your store location. You can even play video or show images about the season through your digital display or LED sign. Keep your content sweet and classy, so you can make your store the best place to be this season. Offer summer discounts or giveaways to keep things more exciting.
Every year, a lot of people try their hands on creating their own business. Unfortunately, a big percentage of these new business eventually lose it after a couple of months or maybe a few years. One of the biggest reasons for this breakdown is competition. With all the entities selling the same items or offering the same products, it’s often hard to rise above the rest and get a fair share of the market.
In this digital age, one good way to establish your business in your chosen niche is to use digital signage. Setting up an indoor LED sign or outdoor sign can help differentiate your business from the other businesses in your area.
Are you wondering how an LED sign can give you the edge that you’re aiming for your business? Here’s how.
It can reach a wider audience compared to traditional advertising.
The wider your reach is, the more people will see your advertisement about your latest products or services. When placed in strategic locations, LED sign allows you to communicate with people who might be interested in doing business with you. If you’re fairly new in your industry, LED sign advertisement can also help spread awareness about your brand and will encourage first timers to come and visit your store.
It provides information and entertainment to customers.
The more people know about your product, the better they will appreciate your brand. With digital signage, you can keep people informed about the basic information about your business. Use your electronic message board to tell people about your company history, your goals and vision as a company as well as your efforts in providing them with quality products or services. Full color LED sign also keeps your customers entertained while waiting on the line or while going around your store. This simple addition to your store can make a big impression to your customers and make them choose you against other brands who are selling the same item.
It increases engagement between customers and your brand
Compared to static signs, digital signage can be consistently updated to capture the interest of your customers. Its high quality and clear display also improves the reliability and efficiency of your ads. With creative content and engaging graphics, it will be easier for your brand to establish connection with your target market.
When using LED sign technology in advertising your business, it’s essential to invest only in high quality digital display. The way you present your business through your electronic message board will have great impact on your brand’s image and authority. So before you spend your money digital signage, it’s important to educate yourself about the different factors that affect the success of your LED advertising.
Are you planning to use LED sign to promote your small business? Here are the top criteria that you should consider.
- Quality hardware
There are a lot of companies who are promising high quality full color LED sign, but there are only few people who can really give you the excellence you deserve. There are certain factors that distinguish a quality electronic message board from the rest. Clarity, pitch, and resolution are just some of the things that you should take note of before purchasing an LED sign. Although there are some companies who will give you the opportunity to save money with a cheaper LED sign, remember that high quality digital signage is worth investing your money for.
- Easy to Use Software
For business owners, operating a digital display can be a little intimidating. This is why it’s highly important to look for electronic signage that has easy to use software. A reliable LED sign provider makes sure that you understand the operating process of your digital display and assists you in your first attempts in creating content. Magazine, Inc also includes demo CDs and instructional materials to help you in your content creation. When unsure, don’t hesitate to drop a call to their customer support hotline for clarification.
- Effective content
No matter how sophisticated your LED message board is, you still have to create a quality content to impress your audience. A lousy promotional message about your brand or your products can affect the image of your company and can deter the trust of your prospective clients. When creating content for your LED sign, you may consider hiring a professional to ensure the quality of your content.
- Strategic Location
If you want to maximize the results you get from your outdoor sign, it is important to consider the location as well as the crowd density around your business. You also have to make sure that the size and the viewing angle of your LED sign is enough to capture the attention of your target market.
Creating content is one of the biggest challenges you may face when it comes to your digital display. Although knowing what works and what doesn’t for your customers may be a result of some hit and miss, it’s still important to deliver a well thought content on your outdoor LED sign.
If you’re looking for tips that can help you create a quality content for your electronic board, you can definitely find a lot when you search it on the internet. However, there is only one thing that you should never forget about when creating ads for your small business – “keep it short and simple”.
Outdoor ads displayed on digital billboards often only last for about 10 to 40 seconds. In this time period, you have to be able to tell your customers what’s in store for them or why they should even check out your products. To do this, it is important to be clear about your message and concise with your words. This leaves a little to no room for flowery words or unrelated blurb, so better reserve those on blogs on your social media content.
Keep it easy to read
Content that is too formal or technical can be a bore, especially when you’re reading it from afar through an outdoor LED sign. If you want to present a more complicated message, make sure to accompany it with images to reduce text and make it easier to digest. Also, don’t forget to keep your tone conversational and friendly. Adding a little humor or putting witty messages won’t hurt as well.
Use Call to Action
No matter how short your message is, it is important to get your readers to act as soon as possible. If you’re not getting the result you want from your digital display, you may want to check if you’re using the right call to action in your messages. Keep it convincing, persuasive and friendly to make it more relatable for your audience.
Now, take a look at your current content. Is there anything that you wish to cut down? Can you reduce five or ten seconds of your advertisement after removing some of unnecessary words? Try it today and see how it can improve your LED sign advertising.
In the competitive world of retail industry, adding a touch of sophistication and modernization in your retail store is one sure way to boost people’s interest. It easily differentiates you against other brands and gives your customers something new to talk about.
However, business owners often believe that modernizing businesses need a big amount of budget. When the idea of reinventing a brand comes into mind, entrepreneurs often feel intimidated by the idea of having to upgrade facilities or redesign interiors to suit the new look. But in this era, giving your business a sleek, modern look can be as simple as installing digital display inside your retail store.
In 2012, popular sunglasses brand Chilli Beans installed a full color LED sign in their retail store when they established their brand in Lost Angeles, California. This instantly gave their store a pumped up look and made their visitors attractive to their target market.
Installing a digital display in your retail store is an easy way to give your business a fresh new look without having a complete renovation. The modern lights and graphics on LED display leave a lasting impression about your brand and make your store easily recognizable against your competitors.
Better Shopping Experience
Digital displays also reinvent the shopping experience of your customers. With LED signs installed around a retail store, they can now more have access to information that can make their shopping easier. It also provides entertainment for the shoppers while they are waiting for their turn to check out counters or while looking at items in your store. This simple upgrade will make the biggest impact and will surely keep customers coming back.
Establishing Quality Customer Relationship
Through LED sign display, establishing a relationship with your customers can be easier. Communicating important information like instructions, event announcement and promo notification can be more convenient. And because it’s easy to update, you can easily replace your content based on your everyday needs. LED sign display even lets you schedule messages to keep it running effortlessly on your business hours.
Now, giving your business a modern touch doesn’t need to take a big renovation. Although full color LED displays also cost a good deal, it’s definitely a good choice considering the benefits it can give your business.
Ready to upgrade? Contact us for more details.
People usually see community boards as boring, outdated and old school. When you walk along the neighborhood, you can see a community notice board that is always out of date, almost invisible and completely uninteresting.
Thankfully, some communities in the country have decided to make a difference by updating their tools and switching to digital display to deliver a better community announcement. However, having the right tool is not just the solution to get the desired impact of your community message board.
Aside from having a sophisticated medium that helps you reach your audience, you also have to learn how to create a short, effective message that is believable, effective and catchy. Want to know how? Read our tips below.
1. Display relevant messages
To improve reliability and authority of your community LED message board, make sure that all your contents are significant and relevant to your audience. Cover events that will happen within your community in the next month and address your content to the group of people concerned.
2. Highlight important information
The name of the event, date, time, venue and contact person are just of the most important details of a community announcement. To highlight this detail, use bold letters and slightly different colors to emphasize its importance.
3. Indicate what’s in store for them
People are more encouraged in attending an event or participating in certain activities if they know beforehand what they can get in exchange of their time. Don’t forget to mention if there are prizes awaiting the participants. If it’s for a cause, indicate the institution that will benefit from the event.
4. Use images or videos
Full color LED sign allows you to include photos and short videos to make your content more appealing to the audience. Make sure to use relevant photos that will give your community an idea about what the whole content is all about. Keep your videos short (at least 10-30 seconds only) to ensure that people can watch your content from start to finish.
5. Keep your sentences short and straight to the point
Maximize your LED message board by keeping your message short and easy to understand. Don’t use run on sentences. Instead, break ideas into chunks of 2-3 sentences to convey your idea. Use bullet points to indicate takeaways and keep your message focused on the purpose of your announcement.
In these modern times, it is important to have the right avenue in conveying important messages that can affect people’s safety and quality of life. Information is powerful. But it has to be properly delivered to the concerned individuals and should create the desired impact that can inspire action and change.
Everyday people are exposed to different messages from various media. With all the ads they can see around the neighborhood, they are usually occupied or too busy to read messages that they find uninteresting or irrelevant. This leave important information like community announcements, warnings or reminders easily ignored or taken for granted.
LED technology can make a difference in this aspect. With Full Color LED Sign you can:
• Announce important events
• Notify people about cancellations of classes or offices
• Greet people during holidays and other celebrations
• Offer direction and travel advisories
• Warn people against weather disturbances
• Welcome tourists and official guests
Here some advantages of using LED in delivering community messages:
Because of its efficiency, LED community board can be used to deliver messages in a timely manner. When it comes to community boards, sending out the right message at the right time is highly important. Notification about road accidents, fire, or incoming typhoon needs to reach the people concerned to avoid further damage or even loss of life.
Unlike traditional message boards, LED sign is also highly programmable to fit the nature of your content. Instead of just delivering announcement using a printed sign, setting up digital signage allows you to create graphics that will promote urgency and will encourage action. By using the right color and effects, you can ensure that your message will have the right impact on the lives of the people in the community.
With LED, you can be sure that your messages can be seen by people from long distances. And because it’s habit forming, once the community gets used to seeing important announcements on a digital display, they will start to rely on it for useful bits and information.
Communities nowadays deserve a more sophisticated way to gain information about the things that matter in their life and in their neighborhood. In our next post, we’re going to give you tips on how you can create an effective community announcement using LED Display.
An effective LED Sign content doesn’t just bombard audience with different messages. Instead, it encourages people to respond, react, think or take action after reading the content. However, only few businesses are able to successfully pull this off. Other companies are stuck in mediocre content that causes them to lose great opportunities to establish their brand or drive more foot traffic into their business.
Creating an effective content for your LED sign is not really difficult. If you are just willing to get to know your audience and understand the things that will interest them, you can definitely come up a message that will encourage them to patronize your business.
Here are some ideas to help you create an engaging LED Sign advertisement
- Make your tone more conversational
Business like tone easily intimidates people and makes you look less approachable. Instead of using dry insincere words, try to make your message sound like you know them on a more personal level. Avoid using jargons or unknown terms without explaining them. Always remember to refrain from using words that will not coincide with your brand’s image.
- Send Out Trivia
Sending out bits of information about your company or your products in a form of trivia is a great way to tell stories that can make your business more relatable. You can send out trivia about the start of your business, or the significant milestones in your company. During special holidays and special occasions, you can also send out relevant trivia that can make your audience appreciate the event better. Just remember to keep it short and fun so as not to bore your audience.
- Offer solution to basic problems
Do you sell furniture, cars, or real estate? Engage your audience better by posting popular problems or questions and then quickly offer solutions. If you have to give instructions, present it through descriptive images and video to make sure that the information you’re sending can be easily consumed by the readers.
- Don’t forget to add call to action
Let people know what you want them to do by including a call to action at the end of your message. Use call to action that can encourage people to purchase your products, join contest or get them to try your new product. As much as you can, use call to actions that are not overused to keep your contents unique. And remember: no hard selling.
Your LED sign can work wonders for your business. Or at least this is what you were told by the agent that convinced you to purchase a full color LED sign for your small business. But if you are already using your digital display for quite some time and you’re still not getting the result you need, there might be something that isn’t right.
Below are just some of the things that can tell you why your LED sign advertising is not working.
You do not know who your target market is
When you identify and understand your audience, creating a content that appeals to them becomes easier. But if you’re not really particular about who is seeing your ads, you might be wasting a lot of valuable time and money. Not having a clear picture of who you are talking to can lead to a lot of advertising mistakes that can be vital to your brands’ success.
LED Signs are proven to be more visible than other traditional types of outdoor advertising. However, putting your electronic display in the right location plays a vital role in the effectiveness of your advertising campaign. If you really want to get it right, double check if you have the right location for your message board and adjust if necessary.
You don’t have a specific person in charge
You can’t expect your LED sign to just deliver a message on its own accord. Although there are outdoor or indoor LED boards that can be automated to deliver the right message at the right time, it is still important to have someone who is in-charge about your LED sign. This person is the one assigned to make sure that your LED board is functioning the way it should. He must also be quick to respond whenever there is typographical or technical error happening and must know who to contact whenever there is a problem in your digital display
Addressing these common issues ensures the effectiveness of your LED display and will let you avoid any unnecessary incident in your advertising.
Now that you have purchased your LED sign display the next thing that you should be thinking about is how you can effectively use it for your business. Yes, your digital display won’t work the way you want it to if you don’t have the right content. But how can you really create a content that will win the hearts of your target market?
Should you hire a professional to create it for you?
Well, somehow, you should. But that question deserves another blog post. So here, let us first give you some guides on content creation for your sign. Ready? Here are some of our tips.
1. Start with a goal
You can do a lot of things with your full color LED sign, but you may have to have a direction and ultimately a goal to keep all your efforts streamlined. Think about a short term and long term goals. Imagine what your digital display should look like and write down what you expect to achieve within weeks, months or years.
2. Get to know your audience
Write down the age and gender of your target audience and write content that specifically appeal to this segment. You can also take note of their lifestyle, religious practices or cultural activities and other information to get a better image of who they are.
3. Know your strengths
What do you have that others don’t? What do you think you can do for your customers that can make them stick around? Highlight those in the things in your content. Don’t over promote and make sure not to promise anything that you can’t fulfill. Just look at what you do best and let the people know about it.
4. Find your voice
Your voice or the way you speak to your customer should be in line with the image you want your customers to see. Do you want to look professional and authoritative? Or do you want to look more approachable and fun? Your choice of words and the graphics you use in your digital display should coincide with what your brand image.
5. Don’t forget to get some feedback
After you launched your LED sign you should devise a way to measure the effectiveness of your campaign. You can start by asking your most loyal customer about what they think of your new marketing campaign. Your staff and other stakeholders are also a great source of feedback. Hear their thoughts and don’t be afraid to adjust when needed.