All schools and universities need rapid, efficient communication to run effectively. Old-school readerboard signs with changeable letters just aren’t practical anymore. For starters, traditional signboards limit the way you can deliver messages and how quickly you can deliver those messages. They’re also easy prey for vandals. And the real kicker is, well…students and parents usually […]
With countless businesses and organizations competing for attention, standing out is harder than ever—even for churches. Although you might not think your church needs advertising to get your message out there, the truth is that nearly any church—from tiny, rural parishes to colossal urban cathedrals—can reach a far bigger flock with better advertising and messaging. […]
Like every other industry, the LED industry is made up of myriad companies with totally different pros, cons and products. Manufacturer A might be one of the best sign makers for your neighbor’s business, but they could be a terrible choice for your business. Companies, warranties, guarantees, products and results aren’t created equal. You’ll need […]
LED signs make your business stand out, this much is true. But there are important considerations you need to make before you set up your own LED messageboard—decisions that can make or break your advertising efforts. Top-notch content. Rock-solid design and manufacturing. Fast, efficient customer support. These factors are all crucial, but there are a […]
Nothing can damage your reputation as a LED sign dealer more than pushing bargain-bin LED signs from parts unknown. In the short term, these dealers might see a minor boost in sales as they flip those signs for a pretty penny, but what’s the damage in the long run?
You guessed it—a flood of complaints from previously happy buyers, returns, bad reviews, astronomical wait times for maintenance (which lead to more customer frustration), and eventually…
Well, no more business.
Cheap is as cheap does, but some folks are so shortsighted they’d rather risk damaging their most important relationship—the one they have with customers—over a few bucks.
Imagine you just bought a spiffy, top-of-the-line laptop. It’s the most elite model on the market, and you’re getting ready to do some serious gaming/photoshopping/online poker. The thing runs great for a while, then all of a sudden it fizzles out and never turns on again. It’s steaming hot to the touch, like your laptop […]
Greetings! MEGA LED will be at the ISA Sign Expo in Orlando Florida April 20-23, 2016. If you’ve ever been curious about MEGA and our products now is the perfect time to come check them out for yourself. We will be in Booth #617. MEGA has been expanding rapidly in the past year. Both the […]
For some companies, advertisements are all about generating buzz with artsy commercials.
They’re out to win awards for their touching monologues set over sepia-toned backdrops of quiet farmland—you know, the kind of commercial you waste 30 seconds watching, and think to yourself:
“What on earth are they trying to sell me?”
These people don’t get it. They sit in little echo chambers bouncing the same stale ideas around, and what they wind up with looks more like a B-list movie than an effective ad.
Unfortunately—or rather, fortunately—you and I don’t have multi-million dollar marketing budgets to waste on celebrity voice actors and fireworks.
Firing off whatever comes to mind across your snazzy new LED display probably isn’t the best marketing decision. It’s certainly easy to do, but it’s not effective.
But how can you tell the difference between a good message and a bad one?
It’s crucial that you know for sure, because bad advertising doesn’t just miss out on sales—it can irreparably damage your brand and your future success.
Answering that question involves, well, asking several more questions.
So here they are—5 questions to uncover whether your advertising content is helping or hurting your brand.
Saying isn’t selling. You’d be making a big, big mistake if you don’t put some thought into exactly what message is going up on your LED sign.
Yes, sometimes it doesn’t hurt to purely provide information. But LED message boards are first and foremost tools for advertising, and we have to treat them as such.
That means loading them with persuasive, hypnotic calls to action (CTAs).
Let’s cut through the marketing lingo and get down to brass tacks—CTAs are what make the difference between passing curiosity and a “gotta have it right now” mentality.
Sound good? Here are the 4 basic components of a quality CTA…