Posts Tagged ‘LED Sign’
Market your Business with LED Display Billboards
Tuesday, June 11th, 2013With so many consumer choices available today, it has become paramount for businesses to market themselves effectively. One of the strongest factors in consumer choice is brand recognition. If they don’t know the name, they often won’t buy the product. Highway billboards are a long-standing method of increasing brand recognition, but they are starting to become dated in the public’s eye. We offer a full range of LED display signs that can create a bold visual impression for your customers.
Americans spend more time on the road than ever before, and as they drive absent-mindedly to and from work, their mind craves interaction. Instead of relying upon a single sign on a not-so-busy street, your business can be at the forefront of their daily commute. Available in a wide variety of sizes, our programmable LED displays can be fully customized to meet any business need.
From telling the time to advertising upcoming events, our signs are quick and easy to adjust. Business owners can simply type in the desired message and flip a couple of switches to have their new message broadcast to the world. If more than plain text is desired, our LED billboards can also display high quality images and even smooth animations.
Instead of displaying the same old message week after week, our LED displays can show a custom message to your customers every time they drive by. With super-simple adjustments and maximum flexibility, you can keep up with the latest events and trends in your advertising. These signs bring new life into a time-tested and ageless advertising medium.
When it comes to business success, look to the pros for advice. Every single brand in the Fortune 500 relies upon advertising and marketing to take their business from good to great. If you’ve been thinking about improving your local marketing, our bright, attractive LED display billboards are a flexible choice that will last for many years. Ad campaigns change, but LED signs remain a constant performer.
A Primer on LED Signs
Thursday, January 26th, 2012A digital lifestyle specialist gives LED a definition. Find out what it means, how it works, and how it can help conserve energy.
What Is the Definition of LED? —powered by eHow.com
Available Options for Areas with LED Sign Restrictions
Thursday, January 12th, 2012LED signs are beneficial both for large corporations and local or small businesses. Unfortunately, despite many of the benefits that come with installing electronic signs, not all areas are allowed to display them. Safety and zoning regulations are just some of the reasons why LED signs are being restricted in specific locations. Indoor LED messages are seldom restricted so most of the limitations are applied only on outdoor LED billboards.
If you are a small business owner who lives in an area where LED panels have certain limitations, here are some of the options you could consider.
Despite the many regulations in LED sign installations, there are a number of cities that allow LED panels to be displayed, provided that you meet certain criteria or requirements. You may need to file a permit and have them signed by local authorities before you are allowed to install electronic billboards on your establishment. Check if this is a possible option in the city you live in.- There are certain areas where LED signs are allowed only if they are non-moving and stationary. This means that animated LED signs are not permitted to be installed in local business establishments. If you live in an area where animated LED signs are not allowed, your best option would be to display stationary information such as business hour signs, promotions, or inspiring messages.
- Visible scrolling LED panels are sometimes restricted in certain localities. If this is the case where you live, you can still use electronic signs by displaying them inside your establishment – as long as they cannot be seen by the outside public. This way, you can still communicate with your audiences whether they are your customers, potential clients, employees, or churchgoers.
- A LED exit sign displayed just above the door facing the inside is a great way to show appreciation and thanks to your customers. It tells the how much you value their visit and hope that you come back again soon.
Despite the restrictions that some local municipalities place when it comes to LED signs, there are still ways you could go around these policies without actually violating the regulations in place. With LED electronic signs, small businesses can easily see an increase in sales while other local establishments can benefit from increase in visitors and potential patrons.
Funny LED Sign of the Week
Friday, December 23rd, 2011
Check out what’s wrong in this LED sign. I’d tell you where it is but I won’t. One clue: You’ll never find it in the US.
Improving the Visibility of LED Signs
Friday, December 16th, 2011LED signs, as they are used to display important information such as business hours, promotions, and other messages, should be visible enough so passersby can easily see them as they walk past your store or any other structure where your LED signage is displayed. LED signs come in many forms – indoor LED messages, lighted signs, single color LED boards, and LED panels, just to name a few – but all these LED varieties should be displayed in such a way that the message of the signage are clear enough for people to understand.
To do this, you can easily adjust the brightness level of LED signs. This especially works best with monochrome LED signs, switching the brightness level from the darkest to the lightest. Basically, the higher the gray level is, the richer and more beautiful the colors will show. Adjusting the gray level of your LED panels can easily improve the visibility and quality of your LED signs. Keep in mind though, that a higher brightness level is not appropriate for indoors because it will harm the viewer’s eyes, aside from the fact that they cannot see anything on the LED signage.
In addition to adjusting the gray levels, it is also important to check the contrast settings of the LED signs on your establishment. The contrast settings greatly affect the visual effects of any LED display and as with the gray level, a higher contrast will result to a clearer and more detailed performance of the images. Large black-white contrasts become more obvious with high contrast LED panels as the definition and completeness can be easily seen. With LED panels that have the capabilities to display video presentations, contrast also plays an important role in improving the visibility so passersby can see and appreciate the video images displayed. You can also adjust the contrast by reducing the surface reflectivity of the LED sign.
Just by tweaking two of the settings in your LED panels, you can quickly improve the visibility of your outdoor billboards. It is important that visitors can easily understand the message that you are trying to get across because time is of the essence as not all passersby will stop for a few minutes to read what you have to say.
How to Get Permits for Your LED Signs
Monday, December 12th, 2011You have a design in mind. You go to your local LED sign manufacturer to have it custom built. You set it up. Local municipal government comes by your shop and asks you to remove it. As it turns out, you don’t have the proper permits to display LED signs in your establishment. Is this scene all too familiar for you?
All of us think that we can just put up LED signs or LED panels in our establishment just because we own the property. In most cases, it’s true. But there are times, not to mention specific places, when we have to acquire the proper permits if we want to put up LED signs in locations other than our own. To help you get started on how you can get permits to put up LED panels for your business, read on:
There is strength in numbers and what we mean by this is that there are groups and organizations who will help you get your LED sign put up. Once you work with coalitions, you can easily get the attention of your locally-elected officials. These organizations prioritize getting lighted signs put up to help local businesses so joining them in their activities is bound to help you in the long run.
If you have solid, factual, and well-presented information, it shouldn’t be so hard for local government officials to supply you with the permit you need to put up LED signs for your business. Give them proof that your LED panels are safe to use and show them facts and figures to attest how LED signs help small businesses in terms of profitability, revenues, and even higher job rates.
Having open lines of communication with your local government officials and representatives is the best way to get your LED signs approved. Always keep in touch with them and try to know their names and maybe establish a friendship with them. Listen to your local officials because they are the ones in position. Work together so you, as a local business, can help your local officials build a better, brighter, and more fruitful economy for your community.
Choosing Between LED Signs with Bigger Graphics or Texts
Wednesday, December 7th, 2011LED signs are capable of displaying both high-quality graphics and texts. However, there are certain rules when it comes to creating a LED sign of your choice. For example, one common rule applied when designing a LED display is to choose between big graphics or big texts. This is because eye-catching graphics and texts that are equally huge can easily confuse the reader. This becomes dangerous when the LED sign is displayed on buildings and highways where the drivers and motorists are the target audiences. They may become distracted with the huge graphics and texts that accidents may result from them looking at the advertising tools.
So when deciding whether to focus on having bigger graphics or texts, what should be the answer? The answer lies in this question: With my chosen product/service, is a picture worth a thousand words or will it take a thousand words to describe my product/service?
If you think that a picture is enough to describe what you are offering, then the answer lies in focusing on bigger graphics than on texts. Restaurant LED signs would greatly benefit from displaying tempting graphics of their food choices, whether it is steak, burger, fries, or barbecue. Passersby will be encouraged to visit the establishment if the graphics are very appetizing and enticing.
If the answer to your question is the second option wherein it will take a thousand words to describe your products and services, then concentrating on huge texts is the best solution for your LED sign. With this option, impressive advertising texts are required as words will be your primary marketing tools. LED signs should be huge and bright enough and they should have more LEDs per pixel. LED signs that are text-based should have enough lines to get the message across and maximize the viewing time of the traffic in your business.
When it comes to LED sign selection, MegaSignInc.com offers a wide range of digital solutions for many types of businesses. Dealers are more than welcome to partner up with the LED sign manufacturer and great discounts await those who purchase in bulk.
LED Signs vs Neon Signs: The Digital Signage Battle
Tuesday, December 6th, 2011It has been the ultimate question when it comes to digital signage. What really is better – LED signs or neon signs? Of course, there are situations where LED signs would fare better than neon signs and vice versa. These are technological innovations that have allowed businesses to bloom without spending thousands and thousands of dollars to advertise their products and services. For small businesses however, they have to choose one over the other and that is what post aims to answer.
In terms of price, LED signs generally cost cheaper than neon signs. There is an initial price difference between the two and LED signs cost cheaper if you are talking about that. When we say initial price, this excludes the maintenance, total cost of purchase, and operational costs of the product.
LED signs also consume less space than neon signs. This is because LED signs are approximately 1/3 to 1/5 thinner than neon signs which tend to be wider and taller than LED panels. LED signs are perfect for windows and walls and so are neon signs so business owners won’t really have a problem with this factor. In terms of depth, though, neon signs pack a thicker depth because they normally measure 3-5 inches deep as compared to LED panels that are only 1 inch thick. Because of their relatively-smaller sizes, LED signs are cheaper to ship than neon signs.
Clarity is so important when buying indoor or outdoor LED message boards because you want passersby to see what information you want to share. LED signs would win this competition as neon signs tend to become a little blurry especially if viewed from a distance. Indoor LED messages are brighter and more appealing to customers, leaving a clear image in their mind as they drive by.
LED signs need no maintenance because no gasses are involved in its manufacture. LED light bulbs don’t run out and they operate for a longer time than neon signs. With neon signs, gasses make the light glow so if they run out, then your neon sign has to be replaced.
Clearly, LED signs are more practical and beneficial for small business owners. The price of LED signs may initially be a little expensive for local and small stores but every dollar spent is worth it because LED panels last longer and are more efficient than neon signs.
More Tips on Setting Up A LED Sign for Your Business
Monday, September 12th, 2011
In our previous posts, we highlighted the main reasons why purchasing and installing a LED sign is a worthy investment for your business. In this article, we will share more top tips so you can maximize the efficiency of your programmable LED sign.
1. When choosing which colors to use for your fonts and graphics, consider readership first. A LED sign will work for you only if your intended readers can read it. While it is true that you need to grab and sustain their attention, remember that your LED sign is meant to communicate a message and not just dazzle. Choose colors that are easy on the eyes. Graphics and animation can follow after your main message has been displayed.
2. Angle the light box towards the best viewing position of your intended audience. If you have an outdoor LED sign that is above eye level, angle the light box downward. If your LED sign is positioned lower, aim upward. If your LED sign is positioned at an acute angle, make sure that the internal sign faces your target audience. Remember, always aim toward your readers’ line of sight.
3. Arrange your information in blocks. The idea here is to make sure that your message is coherent. For example, if you have a coffee shop LED sign, write all your new coffee variants in one sequence. If you have a special promo on some of your selected products, put it all together in the next block. This basic but often overlooked technique is also applicable for constantly displayed information such as public announcements.
4. Always show the date and the time. This is applicable if your LED sign has a time and date function. If it does, regularly pause between messages and show the time and the date. This may seem unproductive at first, but this is in fact a smart tip for entrepreneurs because everybody wants to know what time it is. In that way, people will have another reason to constantly look at your LED sign.
Why A LED Sign Is Good For Your Food Establishment
Wednesday, August 24th, 2011
In previous posts, we shared with you the reasons why a LED sign is the perfect outdoor advertising tool for your school or church. Now, we are going to share with you reasons why you should invest in a LED sign for your food establishment.
The food industry is a crowded business but it doesn’t mean that you can’t succeed if you are a newcomer. Aside from good food and ambience coupled with topnotch customer service, an effective (and preferably low cost) marketing campaign is what will set your business apart from your competitors. One tried and tested way to advertise your business is through outdoor or indoor signs. And in this day and age, when it comes to marketing or advertising sign, what you need is a LED sign.
For starters, a LED sign is practical and cost efficient. If you want to publish your daily specials or if you want to announce a special limited-time-only promotion, you can always do that with a programmable LED sign, whereas neon lights’ message never changes. A LED sign is also energy efficient so your budget for electricity bills won’t suffer; unlike neon signs which can deepen your electricity bill and heat up a room after prolonged use. A LED sign won’t spike up the temperature of your bar or restaurant even when you have a full house.
An indoor LED sign is also a great way of engaging your customers. You can use it to announce the food server of the month or you can use it to post witty images to entice your patrons to take advantage of an existing promotion or to remind them about alcohol safety. You can even use it to post special messages for customers who are celebrating an important event in their lives such as birthdays or office promotions. If your establishment has a stage area for live performances, an indoor LED sign can also be used to announce the performers of the night. This kind of customer interaction allowed by a LED sign is also great for creating customers loyalty.
With LED signs, the marketing and communicating possibilities are endless. To ensure that it will definitely be worth the investment for your business, make sure to purchase from a reputable LED sign manufacturer.
