Put Your Restaurant on the Map with LED Displays

May 29, 2014 by Antonette Basbas

No matter how delicious your dishes are, it’s still hard to get people to drop by your store if they are not even aware of your store’s existence. A lot of people may be passing by in front of you everyday, but the challenge is how you can really make them turn around, step inside your store and try your best selling dishes.

If you are dreaming of establishing your business as the go to place for your target market, it is important to improve their awareness about your brand and about your products. This can be extremely challenging in areas where competition is tough. Most often, people will go for something that they are familiar with, that is why in the end, the more established names in your industry always get a bigger share than small players in the area.

Break the ice

Promoting your business out there for the first time can be a nerve racking experience for a lot of entrepreneurs. But in order to get your business a good head start, it’s important to use a modern tool to help spread the news about your new venture. Bright LED display installed in the right location can reach pedestrians or even motorists in your area.

Double the effort

If it has been a little over a year since you established your business, but you’re still not getting enough foot traffic in your restaurant, it’s time to reassess your strategies and improve your efforts in promoting your business. You can use traditional way like advertising your restaurant in a local newspaper or even use the power of social media to spread the word about your restaurant. If there’s a large LED sign or digital billboard in your area, you can also purchase or lease a slot where they show can show an ad about your business.

Through effective outdoor advertising it will be easier for you to reach wider audience. People within your community and even those who are living nearby will have more opportunity to try your best selling dishes that when they think of food, they will always have your brand in mind.

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Reducing Energy Consumption during Hot Season

May 21, 2014 by Antonette Basbas

Hot season may mean good business for some, but it can also mean added expense for most businesses, especially those in the food and retail industry. The boost in foot traffic in your retail store may require you to use additional fans or air conditioning units. You may even consider opening for longer hours to accommodate those who want to shop longer hours after sundown.

Keeping the cost of electricity low and controlling the unnecessary expenses during this season is important in running a smooth operation and maximizing your profit. Be energy efficient without sacrificing quality. Here are some of our tips;

Reducing energy cost takes a conscious effort

Realizing that you need to save energy is a great first leap in reducing your energy consumption, but it also needs a solid plan of action to ensure smooth implementation. Meet with your team and ask everyone’s two cents about how you can be more energy efficient, not just this summer but all year round.

Weigh your options

There are a lot of ways to reduce power consumption, but it is important to weigh down your options before taking any step further. Research online or ask other entrepreneurs in your area how to save more energy amidst the rise in temperature. Also read about simple ways to save energy like switching to LED lights instead of using incandescent light can really help a lot. If you’re using neon signs, a more energy efficient and earth friendly option is to use LED signs for all your outdoor advertising needs.

Be committed

Yes, this can be very expensive. Sometimes, it can even consume most of your time just to get things the way you want it to be. But once you got it right, you will reap the fruits of your efforts and will lead you to better quality service to your customers. Ask for the commitment of your team and train them to be more conscious about electricity consumption in your retail store.
How about you? What are the things you do to reduce the electricity consumption in your business?

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How to Become an LED Sign Dealer

May 18, 2014 by Antonette Basbas

LED sign has been a must-have for a lot of business in the country today. Because of its catchy display and attractive graphics, a lot of companies are installing this device to boost sales or establish greater awareness about their brand.

With this increased demand when it comes to digital displays and electronic message boards, it also becomes a great opportunity to those who want to become a dealer of this modern display. By being a dealer, you can enjoy different benefits and discount that will allow you to earn extra cash or avail your LED sign in significantly lower price.

Dealer Benefits

As a dealer, you will become a trusted partner of Megasign Inc. in providing businesses and entrepreneurs more opportunity to improve their business. Our dealership program includes a dealer-only prices and a point system to give further benefits to our dealer.

As an added incentive, our Dealers will have the option to have their company inputted into Mega Sign’s dealer database for anyone to see. This will give the dealers an added exposure to customers, and give Mega Sign to be able to direct customers looking for dealers nearby their location to them. This way, your prospective clients can reach you easily and transact business with you as soon as they decide to purchase an LED display in their store.

Dealer Application

If you want to be a dealer, all you have to do is to fill up an application form in our website to start your application process. MegaSign Inc representatives will immediately contact you to let you know about other details regarding your application. We make sure that our processes are simple and easy to understand to let you start selling LED billboards, outdoor LED signs and indoor displays.

By being a MegaSign Dealer, you can open bigger opportunities to enjoy extra income and be a trusted sales agent in the digital display industry. And because we make sure to give you only quality products and customer support, you can enjoy bigger benefits just by selling LED display units to your friends, family members or even acquaintances.

Do you want to be a dealer? Call our toll free hotline 1883157446 for more details.

 

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Keeping Your Business Safe this Summer

May 15, 2014 by Antonette Basbas

Summer will be here in a few weeks. If you own a business that is related to tourism, food, summer activities and others, this is your opportunity to improve your business and increase your profit.

Unlike other businesses, seasonal business is more challenging to manage. Off peak season can be a drag for some entrepreneur that others, even consider venturing out to other kind of business to augment their income. That is why when the opportunity arises, it’s important to be ready to give your best shot and seize the opportunity to make your business shine.

Get ahead

Long before the summer start, get ahead of your competitors by creating a marketing plan for your business this summer. Include in your plan how you can better reach your target audience and how you can spread awareness about your products. If you haven’t installed an outdoor LED sign yet, you may actually consider investing in one to make your business look more modern and updated.

Update your promotional materials

If you are not getting the result you want for your business with your current marketing strategy, it’s time to touch up your promotional materials and give it a new twist. Check you fliers, brochures and leaflets if it is still in line with your current practices. Update the content of your indoor digital sign and make sure to fill it up with catchy contents to bring in more people to your retail store.

Take your product and services to the new level

Train your staff to handle challenging customers and unexpected situations. With the increase of foot traffic, it will be more difficult to address the needs of all your customers at once. Keep queue lines short by training your staff to provide quality and efficient customer service to all the shoppers.

Let the season reflect your business

Boost your business this summer by hanging seasonal decorations in your store location. You can even play videos or show images about the season through your digital display or LED sign. Keep your content sweet and classy, so you can make your store the best place to be this season. Offer summer discounts or giveaways to keep things more exciting.

 

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Business Tip: Become the Leader in Your Chosen Niche

May 11, 2014 by Antonette Basbas

Competition is a great thing. It encourages businesses to become better in providing quality products, excellent customer service and unbeatable after-sales support. But this competition also caused a lot of business to fold because of the pressure of having to go extra mile to at least have a fair share of a particular niche.

If you’re already an old timer in your chosen niche in your area, you might be one of the most recognized names in your neighborhood that when people think about Mexican food, for example, your name flashing on a popular outdoor LED sign display will instantly come to mind. But if you’re not yet there, how can you really achieve that same level of popularity and trust to make you the leader among your competitors?

Understanding your business

In order to give your customers what they want, it is important to be knowledgeable about your product. From the materials, to the production process, to delivery and support, you have to make sure that you know your business by heart. Once you make establish that you are an authority in your chosen niche, people will start trusting your brand and your people.

Understanding your clients

To be a leader in your industry, it’s important to determine what your customers need and how you are going to address it. Being knowledgeable about your brand will bring you more confidence to communicate with your customers and assure them of your quality products or service.

Innovation is the key

A lot of businesses offer basically the same products under different brand names. If you really want to be successful in your niche, you have to learn to offer things that other people can not and do not. This means being brave enough to try different technologies and examining trends so you can get a better understanding of your clients. As a leader, using new technology such as LED sign or digital display boards can give you more edge and will present your business in a better light.

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How to Boost Seasonal Business

May 10, 2014 by Antonette Basbas

Summer will be here in a few weeks. If you own a business that is related to tourism, food, summer activities and others, this is your opportunity to improve your business and increase your profit.

Unlike other businesses, seasonal business is more challenging to manage. Off peak season can be a drag for some entrepreneur that others, even consider venturing out to other kind of business to augment their income. That is why when the opportunity arises, it’s important to be ready to give your best shot and seize the opportunity to make your business shine.

Get ahead

Long before the summer start, get ahead of your competitors by creating a marketing plan for your business this summer. Include in your plan how you can better reach your target audience and how you can spread awareness about your products. If you haven’t installed an outdoor LED sign yet, you may actually consider investing in one to make your business look more modern and updated.

Update your promotional materials

If you are not getting the result you want for your business with your current marketing strategy, it’s time to touch up your promotional materials and give it a new twist. Check you fliers, brochures and leaflets if it is still in line with your current practices. Update the content of your indoor digital sign and make sure to fill it up with the catchy content to bring in more people to your retail store.

Take your product and services to the new level

Train your staff to handle challenging customers and unexpected situations. With the increase of foot traffic, it will be more difficult to address the needs of all your customers at once. Keep queue lines short by training your staff to provide quality and efficient customer service to all the shoppers.

Let the season reflect your business

Boost your business this summer by hanging seasonal decorations in your store location. You can even play video or show images about the season through your digital display or LED sign. Keep your content sweet and classy, so you can make your store the best place to be this season. Offer summer discounts or giveaways to keep things more exciting.

 

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How LED Sign Gives You the Edge Against Your Competitors

May 7, 2014 by Antonette Basbas

Every year, a lot of people try their hands on creating their own business. Unfortunately, a big percentage of these new business eventually lose it after a couple of months or maybe a few years. One of the biggest reasons for this breakdown is competition. With all the entities selling the same items or offering the same products, it’s often hard to rise above the rest and get a fair share of the market.

outdoor-led-sign

In this digital age, one good way to establish your business in your chosen niche is to use digital signage. Setting up an indoor LED sign or outdoor sign can help differentiate your business from the other businesses in your area.

Are you wondering how an LED sign can give you the edge that you’re aiming for your business? Here’s how.

It can reach a wider audience compared to traditional advertising.

The wider your reach is, the more people will see your advertisement about your latest products or services. When placed in strategic locations, LED sign allows you to communicate with people who might be interested in doing business with you. If you’re fairly new in your industry, LED sign advertisement can also help spread awareness about your brand and will encourage first timers to come and visit your store.

It provides information and entertainment to customers.

The more people know about your product, the better they will appreciate your brand. With digital signage, you can keep people informed about the basic information about your business. Use your electronic message board to tell people about your company history, your goals and vision as a company as well as your efforts in providing them with quality products or services. Full color LED sign also keeps your customers entertained while waiting on the line or while going around your store. This simple addition to your store can make a big impression to your customers and make them choose you against other brands who are selling the same item.

It increases engagement between customers and your brand

Compared to static signs, digital signage can be consistently updated to capture the interest of your customers. Its high quality and clear display also improves the reliability and efficiency of your ads. With creative content and engaging graphics, it will be easier for your brand to establish connection with your target market.

 

Criteria for Successful LED Sign Advertising

April 23, 2014 by Antonette Basbas

When using LED sign technology in advertising your business, it’s essential to invest only in high quality digital display. The way you present your business through your electronic message board will have great impact on your brand’s image and authority. So before you spend your money digital signage, it’s important to educate yourself about the different factors that affect the success of your LED advertising.

led-sign

Are you planning to use LED sign to promote your small business? Here are the top criteria that you should consider.

  • Quality hardware

There are a lot of companies who are promising high quality full color LED sign, but there are only few people who can really give you the excellence you deserve. There are certain factors that distinguish a quality electronic message board from the rest. Clarity, pitch, and resolution are just some of the things that you should take note of before purchasing an LED sign. Although there are some companies who will give you the opportunity to save money with a cheaper LED sign, remember that high quality digital signage is worth investing your money for.

  • Easy to Use Software

For business owners, operating a digital display can be a little intimidating. This is why it’s highly important to look for electronic signage that has easy to use software. A reliable LED sign provider makes sure that you understand the operating process of your digital display and assists you in your first attempts in creating content. Magazine, Inc also includes demo CDs and instructional materials to help you in your content creation. When unsure, don’t hesitate to drop a call to their customer support hotline for clarification.

  • Effective content

No matter how sophisticated your LED message board is, you still have to create a quality content to impress your audience. A lousy promotional message about your brand or your products can affect the image of your company and can deter the trust of your prospective clients. When creating content for your LED sign, you may consider hiring a professional to ensure the quality of your content.

  • Strategic Location

If you want to maximize the results you get from your outdoor sign, it is important to consider the location as well as the crowd density around your business. You also have to make sure that the size and the viewing angle of your LED sign is enough to capture the attention of your target market.

 

LED Sign Messaging: Keep it Short and Simple

April 18, 2014 by Antonette Basbas

Creating content is one of the biggest challenges you may face when it comes to your digital display. Although knowing what works and what doesn’t for your customers may be a result of some hit and miss, it’s still important to deliver a well thought content on your outdoor LED sign.

outdoor-led-sign

If you’re looking for tips that can help you create a quality content for your electronic board, you can definitely find a lot when you search it on the internet. However, there is only one thing that you should never forget about when creating ads for your small business – “keep it short and simple”.

Be Straightforward

Outdoor ads displayed on digital billboards often only last for about 10 to 40 seconds. In this time period, you have to be able to tell your customers what’s in store for them or why they should even check out your products. To do this, it is important to be clear about your message and concise with your words. This leaves a little to no room for flowery words or unrelated blurb, so better reserve those on blogs on your social media content.

Keep it easy to read

Content that is too formal or technical can be a bore, especially when you’re reading it from afar through an outdoor LED sign. If you want to present a more complicated message, make sure to accompany it with images to reduce text and make it easier to digest. Also, don’t forget to keep your tone conversational and friendly. Adding a little humor or putting witty messages won’t hurt as well.

Use Call to Action

No matter how short your message is, it is important to get your readers to act as soon as possible. If you’re not getting the result you want from your digital display, you may want to check if you’re using the right call to action in your messages. Keep it convincing, persuasive and friendly to make it more relatable for your audience.

Now, take a look at your current content. Is there anything that you wish to cut down? Can you reduce five or ten seconds of your advertisement after removing some of unnecessary words? Try it today and see how it can improve your LED sign advertising.

 

LED Digital Display: A Great Tool in Telling Your Brand’s Story

April 16, 2014 by Antonette Basbas

One of the secrets of the success of popular brands is their effective brand story telling. Every year, thousands or even millions of dollars are invested in creating brand stories that are distributed through TV networks, publications and internet especially in social media.

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If you own a small business, however, telling your brand’s story is better done through in store advertising and in-person brand experience. This method reaches your audience in a targeted way and focuses on establishing repeat customers than getting new ones.

By installing digital display in your retail store, you can deliver messages that will instill your company’s vision and values to your clients. But how can you really it?

1. Let people know “who” you really are
Establish a connection with your audience by giving them a clearer idea about who you are. Here are some content ideas to help you introduce your company through your indoor LED Sign:

• Give a trivia about the day your company was established
• Share about the first people to take part in your company
• Share the story behind your brand name
• Give information about your current and previous locations

2. Be clear about your “what”
In your current marketing strategy, are you able to convey to your customers what your business is all about? Using strategic content in your digital display can help you in this matter. You can use product demo videos to give more information on your item’s special features, quality of materials and other details that can make your product stand out.

3. Bring people back to important “when”
Share milestones and other special happening in your company to your audience to make them feel more connected to your brand. This is especially applicable to retail brands or restaurants that are already in the business for more than 10 years. This practice is a strategy to capture the attention of old customers and establish loyalty around your brand.

4. Share your biggest “why”
One of the most powerful ways to share your brand’s story is to tell people about your company’s biggest “why”. This strategy tells simply people the things you are passionate about in your company like helping people or providing your customers a better way to live life.

Looking for the right digital display for your retail store? Visit our website for a wide selection of LED sign that can suit you budget.

 

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